Toyota Motor Europe posts all-time record sales of 936,042 vehicles in the first nine months of 2026
- Toyota Motor Europe (TME) (1) sold 936,042(2) vehicles in the first nine months of 2026, up by 0.6% year-on-year, achieving market share of 7.1%.
- TME electrified vehicle sales reached a record 813,623 units, up 13% year-on-year and accounting for 87% of total sales.
- TME battery electric vehicle (BEV) sales more than doubled, rising to 104,832 units, driven by strong customer demand for the Toyota C-HR+, bZ4X, Urban Cruiser and bZ4X Touring.
- Toyota retained its position as Europe's second best-selling passenger car brand, while its BEV sales increased by 151% year-on-year.
- Toyota Professional achieved 113,352 sales across the Hilux and Proace family.
- Lexus sold 62,597 vehicles, with electrified models accounting for 96% of sales, and battery electric RZ sales increasing by 47% year-on-year.
Brussels, 22 October 2026 – Toyota Motor Europe (TME) achieved record sales of 936,042 Toyota and Lexus vehicles in the first nine months of 2026, up 0.6% year-on-year. Electrified vehicle also achieved record sales of 813,623 units, accounting for 87% of total volume, while battery electric vehicle sales more than doubled to 104,832 units, rising 136% year-on-year.
Toyota sold 873,445 vehicles in the first nine months of 2026, up 0.9% year-on-year, with battery electric vehicle sales increasing by 151% to 98,148 units, led by the newly launched Toyota C-HR+ and Toyota bZ4X. Toyota Professional delivered 113,352 sales. Lexus sold 62,597 vehicles, with electrified models accounting for 96% of sales and continued strong demand for the LBX Hybrid and battery electric RZ.
Customers are responding strongly to our electrified line-up, with notable growth across both hybrid and battery electric vehicles. The Aygo X Hybrid, introduced last year, is bringing our hybrid technology to more customers, while the Toyota C-HR+, bZ4X and bZ4X Touring are driving our growing BEV presence in Europe.
Brands and model performance
Toyota sold 873,445 vehicles between January and September 2026, retaining its position as the second best-selling passenger car brand in Europe. Yaris Cross remained the best-selling model in the Toyota line-up, accounting for 18% of brand sales. Other top sellers included the Yaris and Corolla ranges, Toyota C-HR, Toyota C-HR+ and Aygo X. Toyota's overall electrified sales mix reached 86%, an increase of 11 percentage points year-on-year. Battery electric vehicle sales rose by 151% to 98,148 vehicles, with the Toyota C-HR+ leading the brand's battery electric passenger car sales, followed by bZ4X, Urban Cruiser and bZ4X Touring.
Toyota Professional recorded 113,352 sales across the Hilux and Proace family in the first nine months of 2026. Sales of the all-electric Proace and Proace City increased by 25% and 27% respectively. Proace Max BEV sales rose by 149% to 3,379 vehicles, while the new Hilux BEV recorded 441 sales.
Lexus achieved 62,597 sales in the first nine months of 2026, with electrified vehicles accounting for 96% of total sales. The LBX remained the brand's best-selling model with 20,512 vehicles sold. Battery electric Lexus RZ sales grew by 47%, while RX Plug-in Hybrid sales increased by 8%.
TME highlights January – September 2026:
- Total sales: 936,042 (+0.6% year-on-year)
- Total electrified sales: 813,623 (+13% year-on-year)
- Total electrified mix: West Europe: 92%, Central Europe: 84%, East Europe*: 59% - total: 87% (+10 pp year-on-year)
- Battery electric vehicle sales: 104,832 (+136% year-on-year)
Toyota highlights January – September 2026:
- Toyota sales: 873,445 (+0.9% year-on-year)
- Top sellers (passenger): Yaris Cross Hybrid (155,066); Yaris range (125,260); Corolla range (113,583); Toyota C-HR range (101,139); Aygo X range (82,581); RAV4 range (41,697)
- Total electrified sales: 753,665 (+15% year-on-year)
- Top electrified (passenger): Yaris Cross Hybrid (155,066); Yaris Hybrid (125,258); Toyota C-HR Hybrid/Plug-in Hybrid (101,139); Corolla Hybrid (93,350); Aygo X Hybrid (78,509); RAV4 Hybrid/Plug-in Hybrid (41,000), Toyota C-HR+ (29,616), Toyota bZ4X (26,270)
- Toyota Professional sales (Hilux and Proace family): 113,352
- Electrified mix: West Europe: 91%, Central Europe: 83%, East Europe*: 59% - total: 86% (+11 pp year-on-year)
Lexus highlights January – September 2026:
- Total Lexus sales: 62,597 (-4% year-on-year)
- Top sellers: LBX Hybrid (20,512); NX range (19,032); RX (6,177); UX (5,807); RZ (5,654)
- Total electrified sales: 59,958 (-2% year-on-year)
- Top electrified: LBX Hybrid (20,512); NX Hybrid/Plug-in Hybrid (18,899); UX Hybrid/BEV (5,807); RZ (5,654); RX Hybrid/Plug-in Hybrid (5,555)
- Electrified mix: West Europe: 100%, Central Europe: 100%, East Europe*: 61% - total: 96%
Sales for January – September 2026 are listed below:
TOTAL TOYOTA / LEXUS | 936,042 |
| TOYOTA | 873,445 |
| Aygo X (inc. Aygo X Hybrid) | 82,581 |
| Aygo X Hybrid | 78,509 |
| Yaris (inc. Yaris Hybrid) | 125,260 |
| Yaris Hybrid | 125,258 |
| Yaris Cross Hybrid | 155,066 |
| Urban Cruiser BEV | 14,172 |
| Corolla H/B & Touring Sports (inc. Hybrid) | 66,940 |
| Corolla H/B & Touring Sports Hybrid | 66,939 |
| Corolla SDN (inc. Hybrid) | 46,643 |
| Corolla SDN Hybrid | 26,411 |
| Corolla Cross Hybrid | 36,819 |
| Toyota C-HR (Hybrid & Plug-in Hybrid) | 101,139 |
| Toyota C-HR Hybrid | 78,596 |
| Toyota C-HR Plug-in Hybrid | 22,543 |
| Toyota C-HR+ BEV | 29,616 |
| Prius Plug-in Hybrid | 1,162 |
| Mirai FCEV | 59 |
| Camry (inc. Hybrid) | 10,088 |
| Camry Hybrid | 6,745 |
| GR Supra | 125 |
| GR Yaris | 1,221 |
| RAV4 (inc. Hybrid & Plug-in Hybrid) | 41,697 |
| RAV4 Hybrid | 28,307 |
| RAV4 Plug-in Hybrid | 12,693 |
| bZ4X BEV | 26,270 |
| bZ4X Touring BEV | 8,776 |
| Highlander (inc. Hybrid) | 173 |
| Highlander Hybrid | 161 |
| Land Cruiser | 12,149 |
| Hilux (inc. BEV) | 27,400 |
| Hilux BEV | 441 |
| PROACE (inc PROACE BEV) | 24,084 |
| PROACE BEV (inc PROACE VERSO BEV) | 6,335 |
| PROACE CITY (inc PROACE CITY BEV) | 47,506 |
| PROACE CITY BEV (inc PROACE CITY VERSO BEV) | 9,159 |
| PROACE MAX (inc PROACE MAX BEV) | 14,362 |
| PROACE MAX BEV | 3,379 |
| Other models | 137 |
| LEXUS | 62,597 |
| IS (inc. IS Hybrid) | 21 |
| ES (inc. ES Hybrid) | 3,101 |
| ES Hybrid | 2,514 |
| ES BEV | 560 |
| LS Hybrid | 6 |
| NX (inc. NX Hybrid & NX Plug-in Hybrid) | 19,032 |
| NX Hybrid | 8,488 |
| NX Plug-in Hybrid | 10,411 |
| UX (inc. UX Hybrid & BEV) | 5,807 |
| UX Hybrid | 5,337 |
| UX BEV | 470 |
| RX (inc. RX Hybrid & Plug-in Hybrid) | 6,177 |
| RX Hybrid | 1,803 |
| RX Plug-in Hybrid | 3,752 |
| LBX Hybrid | 20,512 |
| RZ BEV | 5,654 |
| LM Hybrid | 451 |
| GX | 441 |
| LX | 1,395 |
(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). TME discontinued sales in Russia in 2022.
(2) European sales excluding Russia.
*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 26,000 people and has invested over EUR 12 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 15. 6 million Toyota and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,300 retail sales outlets in 53 countries (EU, UK, EFTA countries , Israel, Turkey and other Eastern European countries). In 2025, TME sold 1,229,000 vehicles in Europe for a 7.2% market share. For more information, visit www.toyota-europe.com.
Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 20 countries, and is growing its business-to-business sales of fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe by 2040.