Toyota Motor Europe posts all-time sales record of 1,173,419 vehicles in 2023
- Toyota achieves 2nd place as best-selling passenger car brand in Europe for a third year running
- Toyota Professional sales expand by +18% to 140,000 with electrified options on all models
- Lexus sales increase +46% as it becomes one of the fastest growing premium brands
- Expansion of TME’s multi-path strategy as electrified vehicles sales grow +14% to 819,444 vehicles representing 70% of total mix
Brussels, 23 January 2024 – Toyota Motor Europe (1) (TME) sold 1,173,419 Toyota and Lexus vehicles in 2023, up +9% year-on-year resulting in a market share of 6.7%. It’s TME’s highest ever sales result(2) and reflects the increasing success of TME’s multi-path strategy. During this period, sales of electrified vehicles increased by +14% and now accounts for 70% of total volume. Lexus sales increased by +46% year on year making it one of Europe’s fastest growing premium brands, while Toyota remained the second best-selling passenger car brand across the region.
“We are very pleased with another strong sales performance which marks an all-time record in our sales region. We have introduced several new zero and low-emission electrified vehicles as part of our multi-path strategy to offer customers the solution which best meets their needs, among them, the all-new Toyota C-HR and Lexus LBX which will provide a further sales boost in 2024. And, as we recently presented there’s more to come with many exciting new zero-emission products in the pipeline that will help us meet our carbon neutrality goals in Europe. "
Brands and model performance
Toyota sold 1,099,782 passenger cars and commercial vehicles in 2023, an increase of +7% year-on-year. The brand’s top sellers were Yaris range, Corolla range, Toyota C-HR, Aygo X and RAV4 which together represented 76% of total brand sales. Total sales of Toyota electrified models reached 755,005, an increase of +11% year-on-year. Sales of the bZ4X, Toyota’s first battery electric SUV on a dedicated eTNGA platform reached 19,606 vehicles during this period. The brand’s sales momentum is set to continue in 2024 as deliveries of the new Toyota C-HR ramp up in the first quarter of 2024.
Toyota Professional achieved a record 140,062 sales in 2023 an increase of +18% year-on-year.The portfolio now offers includes electrified options on all models and battery electric vehicles account for 14% of total sales for the PROACE and PROACE CITY family which is expanding with the addition of the new large-sized PROACE MAX. Further volume growth is anticipated this year as the launch of the new Hilux Hybrid 48V is set to expand the iconic Toyota Hilux range. Toyota Professional’s dedication to customer care will be boosted by the rollout of an all-new retail concept for the 250 existing Toyota Professional centres at dealerships with plans to extend to 500 centres to support the ambition to exceed 180,000 sales by 2025.
Lexus experienced rapid growth in 2023 selling a total of 73,637 vehicles, an increase of +46% year-on-year. Its electrified sales mix accounted for 87% of total sales and almost 100% in West Europe. Lexus’ accelerated sales growth stems from the brand’s strong offensive in the D-E Premium SUV segment, providing a choice of hybrid, plug-in hybrid and battery electric powertrains across three models: NX (+47% sales year-on-year and +50% for PHEV version), RZ (newly introduced) and RX (+44% year-on-year). New generation RX sales have increased +45% year-on-year with its plug-in version at 33% of the model’s total sales mix. The brand’s is targeting further growth in 2024 with strong demand for the all-new flagship luxury mover LM and the highly anticipated launch of Lexus’ first ever urban crossover, LBX, in early 2024.
TME highlights January- December 2023:
· Total sales: 1,173,419 (+9% year-on-year)
· Total electrified sales: 819,444 (+14% year-on-year)
· Total electrified mix: West Europe: 75% - East Europe*: 42% - TTL: 70%
Toyota highlights January- December 2023:
· Toyota sales:1,099,782 (+7% year-on-year)
· Top sellers: Yaris Cross (195,569); Corolla range (181,094); Yaris (166,925); C-HR (117,552); Aygo X (90,582); RAV4 (87,582)
· Total electrified sales: 755,005 (+11% year-on-year)
· Top electrified: Yaris Cross Hybrid (186,047); Corolla Hybrid (142,047); Yaris Hybrid (134,898); Toyota C-HR Hybrid (117,137); RAV4 Hybrid/Plug-in Hybrid (80,357)
· Toyota Professional sales: 140,062 (+18% year-on-year)
· Electrified mix: West Europe: 75%, East Europe*: 42% - TTL: 70%
Lexus highlights January- December 2023:
· Total Lexus sales: 73,637 (+46% year-on-year)
· Top sellers: NX (25,709); UX (18,747); RX (15,529)
· Total electrified sales: 64,439 (+58% year-on-year)
· Top electrified: NX Hybrid/Plug-in Hybrid (24,750); UX Hybrid/EV (18,011); RX Hybrid/Plug-in Hybrid (11,869)
· Electrified mix: West Europe: 100%, East Europe*:30% - TTL: 87%
Sales for January – December 2023 is listed below:
TOTAL TOYOTA / LEXUS | 1,173,419 |
TOYOTA | 1,099,782 |
AYGO X | 90,582 |
Yaris (incl. Yaris Hybrid) | 166,925 |
Yaris Hybrid | 134,898 |
Yaris Cross (incl. Hybrid) | 195,569 |
Yaris Cross Hybrid | 186,047 |
Corolla H/B & Touring Sports (incl. Hybrid) | 111,046 |
Corolla H/B & Touring Sports Hybrid | 110,871 |
Toyota C-HR (incl. Hybrid) | 117,549 |
Toyota C-HR Hybrid | 117,137 |
Corolla SDN (incl. Hybrid) | 70,048 |
Corolla SDN Hybrid | 31,176 |
Corolla Cross | 47,026 |
Prius Family | 2,755 |
Prius | 126 |
Prius Plug-in Hybrid | 2,629 |
Mirai FCEV | 804 |
Camry (incl. Hybrid) | 14,866 |
Camry Hybrid | 10,117 |
GR Supra | 939 |
GR86 | 4,041 |
GR Yaris | 2,454 |
RAV4 (incl. Hybrid & Plug-In Hybrid)+R51R24:S58 | 87,582 |
RAV4 Hybrid | 62,038 |
RAV4 Plug-In Hybrid | 18,319 |
bZ4X | 19,606 |
Highlander (incl. Hybrid) | 3,897 |
Highlander Hybrid | 2,946 |
Land Cruiser | 23,988 |
Hilux | 60,922 |
PROACE (inc PROACE BEV) | 33,537 |
PROACE BEV (inc PROACE VERSO BEV) | 5,461 |
PROACE CITY | 45,071 |
PROACE CITY BEV (inc PROACE CITY VERSO BEV | 5,797 |
Other models | 575 |
LEXUS | 73,637 |
IS (incl. IS Hybrid) | 71 |
ES (incl. ES Hybrid) | 7,795 |
ES hybrid | 7,407 |
LS (incl. LS Hybrid) | 133 |
LS hybrid | 128 |
NX (incl. NX Hybrid) | 25,709 |
NX hybrid | 13,121 |
NX PHEV | 11,629 |
UX (incl. UX Hybrid) | 18,747 |
UX Hybrid | 17,250 |
UX EV | 761 |
RX (incl. RX Hybrid) | 15,529 |
RX Hybrid | 6,744 |
RX PHEV | 5,125 |
RZ | 2,023 |
RC (incl. RC Hybrid) | 68 |
LC (incl. LC Hybrid) | 371 |
LC hybrid | 43 |
GX | 188 |
LX | 2,795 |
(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). NB TME discontinued sales in Russia in 2022.
(2) Highest-ever sales result across the all TME sales territories excluding Russia.
*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.
Models listed in italics are produced locally at Toyota’s European manufacturing facilities.
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 25,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries + Russia, Israel, Turkey and other Eastern European countries). In 2022, TME sold 1,080,975 vehicles in Europe for a 6.4% market share. For more information, visit Facts & Figures (toyota.eu) and www.toyota-europe.com.
Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 14 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles.