Toyota Motor Europe’s first quarter market share climbs to a record high of 7.6%

Brussels, Belgium – April 26^th – Toyota Motor Europe’s (TME) ₍₁₎ first quarter sales volume of 284,506 vehicles showed a marginal change of -1% year-on-year while outperforming the total market, which declined by -14%. Across the same period, TME achieved its best ever first-quarter market share of 7.6%, an increase of +1% point year-on-year. The strong demand for Toyota and Lexus’s low CO2 electrified line-up continued in a declining market, with TME’s electrified mix increasing to 78% in Western Europe and 69% across total Europe.

Brands and model performance

Toyota sales marginally increased by +1% to 270,913 in the first quarter with 7.2% market share, up +0.8% year-on-year in passenger cars. The brand’s top sellers were Yaris, Yaris Cross, Corolla range and RAV4 which accounted for 75% of the total volume. Toyota’s overall electrified mix increased by +21% year-on-year to 185,361 vehicles, accounting for 69% of the total sales mix.

Lexus. sold 13,593 vehicles in the first three months, a volume decline of -29% year-on-year. This performance was largely a result of supply chain shortages. Demand for Lexus models remains very strong and the brand is in position to accelerate sales as supply improves through the year.  Lexus overall electrified mix was 69% and 98% in West Europe. Its SUV line-up of RX, NX, UX and LX represented 85% of total sales.

TME highlights January- March 2022:

·        Total sales: 284,506 (-1% year-on-year)

·        Market share: 7.6% (+1% year-on-year)

·        Total electrified sales: 196,473 (+18% year-on-year)

·        Total electrified mix: West Europe: 79% - East Europe*: 34% - TTL: 68%

Toyota highlights January- March 2022:

·        Toyota sales: 270,913 (+1% year-on-year)

·        Top sellers: Corolla Range (54,936); Yaris Cross (40,977), Yaris (38,976); RAV4 (38,704)

·        Top electrified: Corolla Hybrid Range (46,537); Yaris Cross Hybrid (38,130): Toyota C-HR Hybrid (33,640): RAV4 Hybrid/Plug-in Hybrid (31,655); Yaris Hybrid (30,238).

·        Total electrified sales: 185,361 (+21% year-on-year)

·        Electrified mix: West Europe: 78%, East Europe*: 35% - TTL: 69%

Lexus highlights January- March 2022:

·        Total Lexus sales: 13,593 (-29% year-on-year)

·        Top sellers: UX Range (4,752); NX Range (4,309); RX Range (2,528)

·        Top electrified: UX Hybrid/BEV (4,648); NX Hybrid/Plug-in Hybrid (3,850); RX Hybrid (1,325)

·        Total electrified sales: 11,112 (-10% year-on-year)

·        Electrified mix: West Europe: 98%, East Europe*: 25% - TTL: 69%

Sales for January – March 2022 are listed below: