Brussels,
14
October
2022
|
10:00
Europe/Amsterdam

Toyota Motor Europe’s market share climbs to a record 7.5% in first 9 months, +0.8% points year-on-year

Summary

·    Toyota brand maintains its second place as best-selling passenger car brand in Europe(1)

·    Toyota Motor Europe (TME) continues to outperform the market with sales of 813,547 vehicles

·    Record sales of Toyota and Lexus multi-technology electrified line-up, which now represents 66% 

     of total sales in Europe

Brussels, Belgium – 14 October,  2022 – Toyota Motor Europe (TME) (1) today reported sales of 813,547 Toyota and Lexus vehicles, a decrease of -6% year-on-year but still outperforming the European automotive market which fell by -16% over the same period. TME’s market share increased to a record 7.5%, marking an increase of +0.8% points year-on-year and maintaining a momentum which has seen its share grow by +2% points since 2019. Sales of the company’s multi-technology electrified line-up expanded to 540,777 vehicles, an increase of +5% year-on-year. The Toyota brand consolidated its position as the 2nd best-selling passenger car brand in Europe(1) with a market share of 7.2%, up +0.9% points compared to the same period in 2021.

These results  reflect the product power of the Toyota and Lexus portfolio . We continue to perform well ahead of the market which has remained weak due to a combination of factors impacting the automotive industry. We’re seeing strong demand for our electrified line-up, especially from key contributors such as new Yaris Cross, Yaris and Corolla. We expect demand to continue to exceed supply thanks also to our new Toyota and Lexus model launches.

Matt Harrison, President & CEO of Toyota Motor Europe

Brands and model performance

Toyota sold 778,431 vehicles in the first 9 months. The brand’s top sellers were Corolla, Yaris, Yaris Cross, RAV4 and C-HR accounting for 60% of total volume.  Toyota’s overall electrified mix increased by +8% year-on-year with 512,999 vehicles sold and representing 66% of total brand sales.

Lexus sold 35,116 vehicles in the same period, with its overall electrified mix at 79% of total brand sales. The brands’ extensive SUV line-up of RX,NX,UX,GX and LX  represented 89% of total sales. Overall sales have been disrupted by supply chain issues and the suspension of exports to Russia.

TME highlights January- September 2022:

  • Total sales: 813,547 (-6% year-on-year)
  • Market share: 7.5% (+0.8% points year-on-year)
  • Total electrified sales: 540,777 (+5% year-on-year)
  • Total electrified mix: West Europe: 73% - East Europe*: 33% - TTL: 66%

Toyota highlights January- September 2022:

  • Toyota sales: 778,481 (-3% year-on-year)
  • Top sellers: Corolla (143,187); Yaris (134,896); Yaris Cross (115,287); RAV4 (92,854); C-HR (92,063)
  • ·Top electrified: Corolla Hybrid (111,338); Yaris Cross Hybrid (108,279): Yaris Hybrid (104,954); Toyota C-HR Hybrid (91,714); RAV4 Hybrid/Plug-in Hybrid (76,308)
  • Total electrified sales: 512,999 (+8% year-on-year)
  • Electrified mix: West Europe: 72%, East Europe*: 34% - TTL: 65%

Lexus highlights January- September 2022:

  • Total Lexus sales: 35,116 (-41% year-on-year)
  • Top sellers: NX (10,912); UX (10,852); RX (8,036)
  • Top electrified: UX Hybrid/EV (10,410); NX Hybrid/Plug-in Hybrid (9,851); RX Hybrid (4,615)
  • Total electrified sales: 27,778 (-29% year-on-year)
  • Electrified mix: West Europe: 98%, East Europe*: 21% - TTL: 79%

Sales for January – September 2022 is listed below:

TOTAL TOYOTA / LEXUS

           813,547

  
TOYOTA

           778,431

AYGO

               8,112

AYGO X

             48,893

Yaris (incl. Yaris Hybrid)

            134,896

  Yaris Hybrid

            104,954

Yaris Cross (incl Yaris Cross Hybrid)

            115,287

Yaris Cross Hybrid

            108,279

Corolla H/B & Touring Sports (including Hybrid)

             85,036

  Corolla H/B & Touring Sports Hybrid

             81,390

Toyota C-HR (incl. Hybrid)

             92,063

  Toyota C-HR Hybrid

             91,714

Corolla  SDN (incl. Hybrid)

             58,151

Corolla SDN Hybrid

             29,948

Prius Family

               1,316

Prius

                  709

Prius Plug-in Hybrid

                  607

Mirai

                  506

Camry (incl. Camry Hybrid)

             12,964

  Camry Hybrid

               6,078

Supra

                  689

RAV4 (incl. RAV4 Hybrid & RAV4 Plug-In Hybrid)

             92,854

RAV4 Hybrid

             58,909

RAV4 Plug-In Hybrid

             17,399

Highlander (incl. Highlander Hybrid)

               7,141

Highlander Hybrid

               6,743

Land Cruiser

             25,536

Hilux

             33,506

PROACE (inc PROACE EV)

             27,301

PROACE EV (inc PROACE VERSO EV)

               3,420

PROACE CITY

             27,931

PROACE CITY EV (inc PROACE CITY VERSO EV

               2,343

Other models

6,249

  
LEXUS

             35,116

IS (incl. IS Hybrid)

                    70

ES (incl. ES Hybrid)

               3,415

   ES hybrid

               2,725

LS (incl. LS Hybrid)

                  142

   LS hybrid

                  138

NX (incl. NX Hybrid)

             10,912

   NX hybrid

               4,901

   NX PHEV

               4,950

UX (incl. UX Hybrid)

             10,852

   UX Hybrid

               9,081

   UX EV

               1,329

RX (incl. RX Hybrid)

               8,036

   RX hybrid

               4,615

RC (incl. RC Hybrid)

                    13

LC (incl. LC Hybrid)

                  209

  LC hybrid

39

GX

                  294

LX

               1,173

(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan). 

*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.

Note to editors:

Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 25,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries + Russia, Israel, Turkey and other Eastern European countries). In 2021, TME sold 1,076,300 vehicles in Europe for a 6.4% market share. For more information, visit Facts & Figures (toyota.eu) and www.toyota-europe.com.

Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 14 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles. When it comes to sustainability, Toyota is committed to going Beyond Zero.