Toyota press release paris motor show 2010

  • 10 years of Full Hybrid technology: acceleration of Prius sales in Europe and the deployment of hybrid technology to a wider market with Auris HSD
  • FT-CH Concept demonstrates Toyota’s intention to expand HSD® technology to other segments
  • Prius Plug-in Hybrid, a new step in the development of HSD® technology
  • Verso-S world premiere - Toyota re-enters the B-MPV segment
  • New iQ interior and AYGO Connect multimedia system

As Prius European sales top the 200,000 mark, HSD® technology will also be a key focus of the 2010 Toyota stand. The launch of the Auris HSD® — the first, and only, full hybrid powertrain in the C-segment- anticipates the introduction of the HSD® technology to other mainstream Toyota models.

Supporting this strategy, the Future Toyota Compact Hybrid Concept makes its European debut at the 2010 Paris Motor Show. Its stylish, urban-friendly packaging placing the emphasis on quality, simplicity and affordability, the FT-CH is Toyota's first representation of a full hybrid vehicle for the small compact car segment.

Further highlighting Toyota's environmental leadership, the Prius Plug-in Hybrid showcases the modularity which makes HSD® powertrain technology readily adaptable to different power sources. With the goal of bringing the vehicle to the market globally in 2012, 200 Prius Plug-in Hybrid's are already involved in selected lease projects throughout Europe.

Offering further technical insight into the HSD® vehicles on display, the Hybrid Synergy Drive Gallery is an interactive exhibition demonstrating the company's drive towards sustainable mobility through the adaption of HSD® to use in Plug-in Hybrid Vehicles (PHV), Electric Vehicles (EV) and Fuel Cell Hybrid Vehicles (FCHV).

Marking Toyota's re-entry into the B-MPV segment, the all-new Verso-S makes its world premiere at the 2010 Paris Motor Show. Small, spacious and smart, the Verso-S showcases efficiency in space management. It has the shortest overall length —less than four metres- of any MPV in the European B-segment. Yet careful attention to detail in every aspect of its practical, flexible interior design has maximised spaciousness, comfort and perceived quality throughout.

Also on display, the iQ benefits from a new level of perceived quality of the interior and a new interior colour scheme. And AYGO 2011 features a smart, easy-to-use, AYGO Connect system providing customers with a comprehensive multimedia interface.

Toyota's on-stand press conference will take place at 08.45 on Thursday 30th September in Hall 4.

The high resolution version of the images included in this press release can be downloaded from www.toyota-media.com / News / 'See related assets'

For more information, please contact:

Wassim Kanoun T: +32 2 745 5275 wassim.kanoun@toyota-europe.com

Louise Melchior T: +32 2 745 3987 louise.melchior@toyota-europe.com

Media website address www.toyota-media.com

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