Toyota’s first quarter market sales increase +10% year-on-year outperforming the European market
- Toyota Motor Europe (TME) made a fast start in the first quarter of 2024 with 319,737 vehicles sold as market share increased to 7.3%, up +0.2pts year-on-year
- Toyota remains 2nd best-selling passenger car brand in Europe
- Lexus sales increase +48% as it remained one of the fastest growing premium brands
- Toyota Professional sales expanded by +22% year-on-year with electrified options on all models
Brussels, 19th April 2024 – Toyota Motor Europe (1) (TME) sold 319,737 Toyota and Lexus vehicles in the first quarter, an increase of +10% year-on-year. The Toyota brand retained its position as 2nd best-selling passenger car brand with sales growth of +8% year-on-year, and Lexus maintained its position as one of Europe fastest growing premium brands as sales continued to surge with growth of +48% year-on-year. Toyota Professional, TME’s commercial vehicle division, also jumped forward with volume growth of +22% compared to the same quarter last year. TME’s overall electrified sales mix across Europe stands at 72% of total sales.
We are delighted that our sales momentum has continued to grow into the first quarter of 2024. Order banks for hybrid, plug-in hybrid, fuel cell and battery electric products remain at a high level, reconfirming customer enthusiasm for our multi-path approach for carbon reduction and the power of our products, brands and retail partners.
Brands and model performance
Toyota sold 300,577 vehicles in Q1 2024, an increase of +8% year-on-year. The brand’s top sellers included Yaris range, Corolla range and the new Toyota C-HR recently began deliveries to customers. Toyota’s overall electrified sales mix was 71%, sales increasing +7% year-on-year. Sales of battery electric vehicles in the first quarter were up +39% year-on-year at 10,229 vehicles.
Toyota Professional sales increased to 40,852 vehicles, an increase of +22% year-on-year. Hilux sales increased by 15% to 16,783 vehicles, The Proace City small vans experienced strong growth of +40% to 15,881 vehicles while the Proace mid-size van range increased by +7%.
Lexus success continued into the first quarter 2024, increasing 48% year-on-year with 19,160 vehicles sold. Its electrified sales mix accounted for 93% of total sales and almost 100% in West Europe. Lexus’ accelerated sales growth stems from the brand’s strong offensive in the D-E Premium SUV segment, providing a choice of hybrid, plug-in hybrid and battery electric powertrains across three models: NX (+47% sales year-on-year and RX (+29% year-on-year) and the RZ all-electric. Lexus UX provided additional with sales incrassing by +36 year-on-year, while the first deliveries of the keenly awaited all-new LBX started in this period.
TME highlights January- March 2024:
- Total sales: 319,737 (+10% year-on-year)
- Total electrified sales: 229,742 (+10% year-on-year)
- Total electrified mix: West Europe: 75% - East Europe*: 53% - TTL: 72%
Toyota highlights January- March 2024:
- Toyota sales: 300,577 (+8% year-on-year)
- Top sellers: Yaris Cross (52,794); Corolla range (47,224); Yaris (44,718); C-HR (31,299); Aygo X (26,280); RAV4 (25,717)
- Total electrified sales: 211,737 (+7% year-on-year)
- Top electrified: Yaris Cross Hybrid (49,186); Corolla Hybrid (41,000); Yaris Hybrid (39,410); Toyota C-HR Hybrid (30,274); RAV4 Hybrid/Plug-in Hybrid (24,327)
- Toyota Professional sales: 40,852 (+22% year-on-year)
- Electrified mix: West Europe: 75%, East Europe*: 52% - TTL: 71%
Lexus highlights January- March 2024:
- Total Lexus sales: 19,160 (+48% year-on-year)
- Top sellers: NX (7,186); RX (3,684): UX (3,520)
- Total electrified sales: 17,607 (+10% year-on-year)
- Top electrified: NX Hybrid/Plug-in Hybrid (6,989); UX Hybrid/EV (3,448); RX Hybrid/Plug-in Hybrid (3,123)
- Electrified mix: West Europe: 99%, East Europe*:47% - TTL: 93%
Sales for January – March 2024 is listed below:
| TOTAL TOYOTA / LEXUS | 319,737 |
| TOYOTA | 300,577 |
| AYGO X | 26,280 |
| Yaris (incl. Yaris Hybrid) | 44,718 |
| Yaris Hybrid | 39,410 |
| Yaris Cross (incl. Hybrid) | 52,794 |
| Yaris Cross Hybrid | 49,186 |
| Corolla H/B & Touring Sports (incl. Hybrid) | 29,960 |
| Corolla H/B & Touring Sports Hybrid | 29,939 |
| Toyota C-HR (incl. Hybrid) | 31,299 |
| Toyota C-HR Hybrid | 30,274 |
| Corolla SDN (incl. Hybrid) | 17,264 |
| Corolla SDN Hybrid | 11,061 |
| Corolla Cross | 12,708 |
| Prius Plug-in Hybrid | 1,148 |
| Mirai FCEV | 247 |
| Camry (incl. Hybrid) | 2,515 |
| Camry Hybrid | 1,832 |
| GR Supra | 151 |
| GR86 | 417 |
| GR Yaris | 790 |
| RAV4 (incl. Hybrid & Plug-In Hybrid) | 25,717 |
| RAV4 Hybrid | 19,425 |
| RAV4 Plug-In Hybrid | 4,902 |
| bZ4X | 7,881 |
| Highlander (incl. Hybrid) | 1,589 |
| Highlander Hybrid | 1,375 |
| Land Cruiser | 4,202 |
| Hilux | 16,873 |
| PROACE (inc PROACE BEV) | 8,098 |
| PROACE BEV (inc PROACE VERSO BEV) | 878 |
| PROACE CITY BEV (inc PROACE CITY BEV) | 15,881 |
| PROACE CITY BEV (inc PROACE CITY VERSO BEV | 1,470 |
| Other models | 45 |
| LEXUS | 19,160 |
| IS (incl. IS Hybrid) | 25 |
| ES (incl. ES Hybrid) | 1,625 |
| ES hybrid | 1,534 |
| LS (incl. LS Hybrid) | 15 |
| LS hybrid | 15 |
| NX (incl. NX Hybrid) | 7,186 |
| NX hybrid | 4,165 |
| NX PHEV | 2,824 |
| UX (incl. UX Hybrid) | 3,520 |
| UX Hybrid | 2,892 |
| UX EV | 556 |
| RX (incl. RX Hybrid) | 3,684 |
| RX Hybrid | 1,842 |
| RX PHEV | 1,281 |
| LBX | 1,534 |
| RZ | 960 |
| RC (incl. RC Hybrid) | 16 |
| LC (incl. LC Hybrid) | 105 |
| LC hybrid | 4 |
| GX | 38 |
| LX | 333 |
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 25,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries + Russia, Israel, Turkey and other Eastern European countries). In 2022, TME sold 1,080,975 vehicles in Europe for a 6.4% market share. For more information, visit Facts & Figures (toyota.eu) and www.toyota-europe.com.
Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 19 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles.