Toyota’s first quarter market sales increase to 321,067 vehicles, outperforming the European market

Brussels, 24 April 2025 – Toyota Motor Europe’s ₍₂₎ (TME) first quarter sales of Toyota and Lexus vehicles increased by +0.4% to 321,067 vehicles, outperforming the market which contracted by -2%. Electrified vehicle sales represented 78% of the total regional sales mix, +5 ppts year-on-year. During this period sales of battery electric vehicles reached 15,325, an increase of +30% year-on-year and plug-in hybrid sales reached 25,890, up +155% year-on-year.

Brands and model performance

Toyota sold 298,971 vehicles between January-March 2025, retaining the position of 2nd best selling passenger car brand in Europe.  The brand’s top sellers included the Yaris range, Corolla range, Toyota C-HR and Aygo X. Toyota’s overall electrified sales mix is now at 76%, with volume increasing +7% year-on-year. Sales of battery electric vehicles were up +36% year-on-year at 13,870 vehicles. Plug-in hybrid sales increased +256% year-on-year the growth accelerated by strong demand for the new Toyota C-HR Plug-in Hybrid.

Lexus posted sales of 22,096, an increase of +15% year-on-year, outperforming the premium market in Europe, while sales of its electrified models increased +19% year-on-year. Across this period, Lexus recorded its best ever market share of 2.5%, an increase of + 0.4 points.  Lexus has a 100% electrified sales mix in West Europe and 95% across the entire region. Key performers are the compact Lexus LBX Hybrid and Lexus NX (available in plug-in hybrid and hybrid variants).

TME highlights January-March 2025:

·       Total sales: 321,067 (+0.4% year-on-year)

·       Total electrified sales: 248,842 (+7% year-on-year)

·       Total electrified mix: West Europe: 80% - East Europe*: 60% - TTL: 78%

Toyota highlights January- March 2025:

·       Toyota sales: 298,971 (-0.5% year-on-year)

·       Top sellers: Yaris Cross (49,079); Yaris (45,065); Corolla range (41,175); Toyota C-HR (41,830); Aygo X (25,221); RAV4 (23,024)

·       Total electrified sales: 227,771 (+7% year-on-year)

·       Top electrified: Yaris Cross Hybrid (49,079); Yaris Hybrid (44,665); Toyota C-HR Hybrid/Plug-in Hybrid (41,830); Corolla Hybrid (32,562); RAV4 Hybrid/Plug-in Hybrid (22,768)

·       Toyota Professional  sales: 37,100 (-9.0% year-on-year)

·       Electrified mix: West Europe: 78%, East Europe*: 60% - TTL: 76%

Lexus highlights January- March 2025:

·       Total Lexus sales: 22,096 (+15% year-on-year)

·       Top sellers: NX (7,883); LBX Hybrid (7,345), RX (1,411)

·       Total electrified sales: 21,071 (+19% year-on-year)

·       Top electrified: NX Hybrid/Plug-in Hybrid (7,823); LBX Hybrid (7,345), UX Hybrid/BEV (2,497);

·       RX Hybrid/Plug-in Hybrid (1,201)

·       Electrified mix: West Europe: 100%, East Europe*:56% - TTL: 95%

Sales for January – March 2025 are listed below:

(1) European sales excluding Russia.

(2) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). NB TME discontinued sales in Russia in 2022.

*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.