Urban cruiser dynamic press launch

"What we realized is that there was a need to provide extra value that B segment customers were seeking. That value was found in performance that would enable customers to drive with peace of mind not only in town but also when holidaying in the hills and when driving on snow covered or winding mountain roads." Kiyokatsu Miura, Urban Cruiser Chief Engineer.

The new Toyota Urban Cruiser offers customers a unique, urban all-road driving experience through the successful combination of three key attributes: Toyota's proven expertise in rugged, all-road vehicle design, the comfort and versatility of a compact urban hatchback, and the class-leading fuel economy and CO2 emissions of Toyota Optimal Drive technology.

The new Urban Cruiser's robust, durable design incorporates Toyota's Active Torque Control AWD system, the highest levels of occupant safety, and improved on-road traction, stability and agility in all weather conditions for enhanced driving enjoyment. Despite its compact, urban-friendly dimensions, the Urban Cruiser benefits from state-of-the-art Toyota packaging knowhow, honed in cars such as the iQ and the Yaris. It offers all the 5-seat spaciousness, practicality, versatility and loadspace flexibility of ingenious compact cars, reflecting the increasingly diverse, active lifestyles of today's highly discriminating B segment customers.

Recognising B segment customer demands for increasingly environmentally responsible vehicles, Toyota Optimal Drive combines numerous, innovative technological solutions to offer significant reductions in fuel consumption and CO2 emissions without compromising the Urban Cruiser's lively performance and engaging driving dynamics.

The Urban Cruiser will go on sale in Europe in May 2009. Full-year sales objectives target over 25,000 units, with All Wheel Drive vehicles accounting for 30% of the mix.

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