Brussels, Belgium,

Toyota Mirai receives the environmental award of the year in Austria

Vienna, Austria- November 5th - The Austrian automobile club ARBÖ* (Auto-Motor und Radfahrerverbund Österreiche) has awarded the Toyota Mirai with the "2015 Environmental Award".

This Award was received during a gala ceremony held yesterday in Vienna, where the Toyota Mirai was awarded in the category of "Current Innovative Environmental Technologies" . The jury consisted of ARBÖ automotive experts.


Gerald Killmann, Vice President RandD of Toyota Motor Europe, commented 

"We would like to express our thanks to ARBÖ for having awarded the Toyota Mirai with this prestigious prize. If we want to secure the future of the automobile as flexible, personal and clean transport for the next 100 years, we need to consider which energy can power our cars tomorrow. At Toyota, we believe that various technologies will co-exist, ranging from EVs to hybrids to the most innovative of all, the fuel cell car. Mirai is a core component of Toyota's vision for a sustainable mobility society, one that allows us all to move freely in comfort and safety in an environmentally friendly, sustainable manner." 


Dr. Friedrich Frey, CEO of Toyota Frey Austria completed: 

"We hope that in a couple of years, hydrogen stations will be available in Austria, so that we can start importing those cars."With a focus on the next 100 years of automobiles, Toyota has proceeded with the development of a vehicle that offers a new, unique value. The Mirai is a pioneering vehicle that will contribute to a hydrogen energy society. In addition to its superior fuel cell technology and environmental performance, the Mirai is fun to drive, has a futuristic design that clearly marks it as an FCV, and offers a quiet and comfortable ride.

Back in 1999, the first Toyota Prius was already awarded with the Environmental Award by ARBÖ for its pioneering hybrid technology, followed by the innovative Prius- Plug- in Hybrid in 2012.




Notes to the editors: 

*ARBÖ (Auto-, Motor- und Radfahrerverbund Österreiche) is the second biggest mobility club in Austria with more than a half million members. It was founded in 1899 in Vienna and evolved into an extensive service organisation for its members. ARBÖ is a founding member of the EAC (European Automobile Clubs).