Frankfurt, Germany,

Hilux 'Invincible 50' show car at the 2017 Frankfurt Motor Show

  • 'Invincible 50' show car celebrates 50 years of global sales dominance
  • Reflects growing market for dual-usage ownership
  • Bespoke exterior and interior design details.

In celebration of its dominant presence in the global pick-up market for the last 50 years, a special Hilux 'Invincible 50' show car is on display at the 2017 Frankfurt Motor Show.

First released in 1968, and one year later throughout Europe, the legendary Toyota Hilux is the world’s favourite pick-up, currently selling in 180 countries and regions throughout the world. To date, it has recorded cumulative global sales of over 18 million units.

Renowned for its Quality, Durability and Reliability (QDR), the unstoppable Hilux has proved its invincibility time and again, having conquered the North Pole, Icelandic volcanoes and the Antarctic continent, and also achieving podium finishes in the Dakar Rally Raid.

The Hilux 'Invincible 50' show car embraces the growing market for dual-usage vehicles in the pick-up segment. It reinforces the model's worldwide reputation for toughness and QDR with a range of bespoke accessories which not only make it instantly recognisable as a special edition vehicle, but are also ideally suited to a broad range of both professional and leisure activities.

Externally, the vehicle features matt black high over and side bars, a black front under-run, and black wheel arch mouldings housing unique 18" matt black alloy wheels fitted with robust All Terrain tyres from BFGoodrich -the company which supplies race tyres to Toyota Hilux and Land Cruiser Dakar vehicles.

On board, the Toyota pick-up show car further benefits from a plastic bed liner and a large tool box, model-specific scuff plates, floor mats and a leather hand brake.

Reflecting its ability to satisfy the needs of a growing range of leisure, business and dual-usage pick-up customers, Hilux European sales are expected to top 40,600 units in 2017, beating the previous record of 40,104 set in 2007.