Toyota Motor Europe’s market share increases to a record 7.3% in 2022, +0.9% points year-on-year

Brussels, 12 January 2023 – Toyota Motor Europe’s₍₁₎ (TME) sales increased in 2022 to 1,080,975 Toyota and Lexus vehicles whilst the total European automotive market fell by -11% year-on-year. In the same period, TME’s market share increased to a record 7.3%, gaining +0.9% points versus 2021. Toyota also consolidated its position as the 2^nd best-selling passenger car brand in Europe.  A key factor in TME’s performance was the continued high customer demand for its attractive electrified vehicle line-up which includes battery electric, fuel cell, plug-in hybrid and hybrid powertrains. TME’s overall sales of electrified vehicles, grew by +14% year-on-year to 718,608, which now represents 66% of its total sales mix and 74% in West Europe.

In December, at its annual Kenshiki event, Toyota and Lexus presented several new models which will further expand its multi-technology line-up in 2023. Building on its previous 2035 commitment for 100% CO₂  reduction in all new vehicles within the EU region, TME announced the goal to achieve full carbon neutrality in all operations by latest 2040.

Brands and model performance

Toyota sold 1,030,508 vehicles in 2022, an increase of +3% year-on-year. The brand’s top sellers were Corolla, Yaris, Yaris Cross, RAV4 and C-HR accounting for 74% of total volume. New model launches in this period including the all new Aygo X, Corolla Cross hybrid and the bZ4X battery electric SUV  boosted overall customer demand. Toyota’s overall electrified mix expanded by +16% year-on-year with 677,823 vehicles sold, representing a 65% share of the brand’s total sales.

Lexus sold 50,467 vehicles in the same period, with an overall electrified mix at 81% of total brand sales. The brands’ extensive SUV line-up of RX,NX,UX,GX and LX  represented 89% of total sales. While 2022 was disrupted by supply chain issues and the suspension of exports to Russia, the outlook for 2023 is much brighter with the introduction of new generation RX this month, which includes three different electrified powertrains, the RX 350h hybrid, RX 450h+ plug-in hybrid and the first ever RX 500h turbo hybrid. Later, in the spring, Lexus will start deliveries of its first battery electric vehicle on a dedicated platform, the RZ 450e.

TME highlights January- December 2022:

·       Total sales: 1,080,975 (+0.5% year-on-year)

·       Market share: 7.3% (+0.9% points year-on-year)

·       Total electrified sales: 718,608 (+14% year-on-year)

·       Total electrified mix: West Europe: 74% - East Europe*: 32% - TTL: 66%

Toyota highlights January- December 2022:

·       Toyota sales: 1,030,508 (+3% year-on-year)

·       Top sellers: Corolla range (182,278); Yaris (185,781); Yaris Cross (156,086); RAV4 (113,297); C-HR (109,543), Aygo X (74,427)

·       Top electrified: Yaris Hybrid (147,082); Yaris Cross Hybrid (146,988): Corolla Hybrid (138,386); Toyota C-HR Hybrid (108,950); RAV4 Hybrid/Plug-in Hybrid (94,447)

·       Total electrified sales: 677,823 (+16% year-on-year)

·       Electrified mix: West Europe: 73%, East Europe*: 32% - TTL: 65%

Lexus highlights January- December 2022:

·       Total Lexus sales: 50,467 (-30% year-on-year)

·       Top sellers: NX (17,504); UX (14,599); RX (10,750)

·       Top electrified: UX Hybrid/EV (13,969); NX Hybrid/Plug-in Hybrid (16,173); RX Hybrid (6,440)

·       Total electrified sales: 40,785 (-13% year-on-year)

·       Electrified mix: West Europe: 99%, East Europe*: 21% - TTL: 81%

Sales for January – December 2022 is listed below:

^{(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan).}

^{(2) EU C02 fleet refers to average emissions of cars registered in EU27 + Iceland and Norway. Reference to target achievement here is for Toyota + Lexus sales, based on preliminary internal data ahead of the regular release schedule of official figures by the EU Commission.}

 ^{*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.}

^{Models listed in italics are produced locally at Toyota’s European manufacturing facilities.}