Toyota reinforces its foundations for future growth
At an executive meeting with media on the eve of the Paris Motor Show, Toyota Motor Europe shared how it is reinforcing its foundations and preparing for future growth.
First, Quality, durability and reliability have always been part of Toyota’s DNA, and will remain their firm commitment to their customers.
Second, for more than 20 years Toyota has developed, improved and democratised their self-charging hybrid technology. With more than 2 million hybrid vehicles sold in Europe to date, Hybrid technology is, and will remain Toyota’s key differentiating technology.
In the first 8 months of the year, Hybrid models represented 46% of total Toyota sales in Europe – and 59% in Western Europe. This is more than any other region in the world.
Toyota is only exhibiting hybrid vehicles in Paris – from the compact Yaris, to the new Generations of Corolla and RAV4 and the all-new Camry Hybrid that will be introduced into Europe next year.
Third, together with Hybrid technology, Toyota’s New Global Architecture (TNGA) forms the solid basis of Toyota’s new product and powertrain offer. More than a platform, TNGA is an engineering and design philosophy that delivers more emotional design and excellent driving dynamics.
Toyota remains confident of increasing sales and hybrid mix towards its 2020 targets: 1 million Toyota and 100,000 Lexus sales, over 50% Hybrid mix whilst further improving financial performance.
At the same time, the automotive industry is entering a once-in-a-century transformation and Toyota is preparing for it. Toyota Connected Europe – established this April – will steadily and progressively provide Connectivity and Mobility services in Europe, to offer ever better mobility for all.
QDR, Hybrid and TNGA are the 3 foundations that will underpin our future growth. They enabled us to develop the more emotionally-engaging new models that you will see on the Toyota stand at Paris Motorshow. Reinforcing these foundations keeps us on track for sustainable growth. We forecast increases in sales, hybrid mix and profits in 2018 as we progress towards our 2020 targets.
We are not complacent though. As our customers’ needs change, so will our solutions. Toyota will progressively provide Connectivity and Mobility services across Europe and continue to deliver ever better mobility for all.