TMC to participate in 15th World Congress on ITS

TOYOTA MOTOR CORPORATION (TMC) announced today that it will host a corporate display booth and participate in an outdoor demonstration of ITS technologies at the 15th World Congress on ITS*1 (Intelligent Transport Systems) in New York, to be held from November 16 to 20, 2008.

Under the theme "Harmonious Mobility: People, Vehicles and Environment", TMC will introduce its proposals for future sustainable mobility—with a special focus on traffic environment, safety and comfort—through videos, display panels and other exhibits, as well as through actual system application. TMC's "i-REAL" personal mobility concept vehicle, which TMC is eyeing to develop to a practical-use level in the near future, will feature as one such exhibit.

In the area of traffic environment, TMC will display information on, among other technologies, those that help drivers improve fuel efficiency and traffic flow. In the area of safety, TMC will use videos and an all-new driving simulator to explain the state of development of its vehicle-infrastructure cooperative systems it will also demonstrate vehicle-to-infrastructure and vehicle-to-vehicle safe-driving support systems on a closed section of New York's 11th Avenue as part of the U.S. Vehicle Infrastructure Integration (VII) project. In the area of comfort, TMC will use videos and panels to introduce advances in driver-support and information-provision technologies.

*1Organized and operated by the New York Organizing Committee of the 15th Congress on ITS

The World Congress on ITS is the world's largest and most influential ITS-related international conference. Held annually in Europe, the Asia-Pacific region and the Americas on a rotating schedule, the congress invites ITS-related groups (government, research bodies and commercial enterprises) from a wide range of countries and regions to use sessions, exhibitions and technical tours to present their latest ITS research findings and products.

TMC has long and actively promoted ITS, and has participated in and displayed its latest ITS technology at the World Congress on ITS every year since the first congress held in Paris in 1994.