Worldwide Prius sales top 3 million mark

Over JPY 790 billion (1) to be spent on RandD for Ever-better Cars

Toyota Motor Corporation (TMC) announces that as of the end of June, worldwide cumulative sales of the iconic Prius petrol-electric hybrid vehicle passed the 3 million mark (2).

In 1997, TMC launched the Prius, which was the world's first mass-production hybrid passenger car. The second generation followed in 2003, and the third generation in 2009. From the first to third generation, TMC greatly reduced the cost of the hybrid system by two-thirds and reduced CO2 emissions from 114 g/km to 89 g/km (measured using the EU Combined Driving Cycle). In addition, TMC applied for 1,261 patents relating to the third-generation Prius, achieving progress worthy of the Prius name (derived from a Latin word meaning "to go before").

Since the development of the first generation Prius, TMC has positioned hybrid technology as a core technology required for the development of various types of environment-friendly vehicles and has placed emphasis on the development and production of core components such as motors, inverters, batteries, and electronic control units (ECUs), giving rise to substantial investment in Japan.

TMC will continue to conduct RandD and invest in facilities in Japan for the development of hybrid and other cutting-edge technologies and achieve sustainable growth by deploying these Japan-developed technologies across the globe.

In the fiscal year ending March 2014, TMC expects to spend a consolidated JPY 890 billion (3) (JPY 790 billion (4) unconsolidated) on environmental technology development, as well as on strengthening new platform and major component development.

In the same period, TMC also plans to make consolidated capital expenditure investments of JPY 910 billion (up seven per cent year-on-year), with JPY 440 billion invested in Japan (up nine per cent year-on-year).

Investments in RandD infrastructure include a new RandD facility (651 hectares) and the Powertrain Development and Production Engineering Building (a 12-story structure with a total floor area of 100,000 m²) in Toyota City, Aichi Prefecture, that will serve as a next-generation powertrain development base, as well as the Aerodynamics Laboratory (capable of producing winds of 250 km/h) located in the Honsha Technical Center.

Future capital investments by consolidated subsidiaries include an investment by Primearth EV Energy Co., Ltd. (PEVE) for expanding battery production capacity at its Omori Plant in Kosai City, Shizuoka Prefecture.




Cumulative Sales (5)


Production Status


Prius I




ended Aug, 2003


Prius II




ended Dec, 2011


Prius III






Total Prius





Prius +/Alpha/v






Prius Plug-in






Prius c






Total Prius [nameplate]





Notes to the editors: 

(1) Unconsolidated basis

(2) Based on TMC data

(3) Up 10 per cent year-on-year

(4) Up 11 per cent year-on-year

(5) Sum of worldwide cumulative total through the end of May 2013 and June sales volume in the United States