Geneva, Switzerland,

Toyota Concept-i

• Four-wheel model which uses AI and serves as a partner that understands people

• It combines technology that un-derstands people (LEARN) with automated driving and Agent technology, and provides drivers with safety and peace of mind

(PROTECT) and fun-to-drive experiences (INSPIRE)

• Designed with a forward-projec-ting silhouette and advanced HMI for a new user experience, inclu-ding interaction with an Agent

• Toyota plans roads testing of vehicles equipped with some of the concept car’s functions by around 2020


Concept-i gauges the driver’s alertness and emotional state using a complex reading and interpretation of their expressions, actions and tone of voice. It compares general information, such as news bulletins on the web, with infor-mation on individuals, such as their social me-dia activity, GPS information and conversation history in the car, estimating their preferences based on topics that re-occur.

The technology that understands people (LEARN) uses deep learning, such as meas-uring emotions and estimating preferences. Based on this, the Toyota Concept-i series achieves innovation value in areas of safety and security (PROTECT) and fun-to-drive ex-periences (INSPIRE).

SAFETY AND PEACE OF MIND (PROTECT) As well as taking into account the car’s ex-ternal conditions, Concept-i uses technology that understands people to gauge the driver’s personal state, and monitors the reliability of both driver and car. For example, if the car’s reliability is high and support is deemed neces-sary, such as when the driver is in a dangerous or highly stressed state, Concept-i switches to automated driving. Operation is based on Toyota’s Mobility Teammate Concept for auto-mated driving, which is designed to both watch over and assist drivers as required.

It also provides support by stimulating the senses, including sight, touch and smell, ac-cording to the driver’s mood and levels of alertness and fatigue. This can help drivers feel more relaxed and combat drowsiness.


Concept-i can engage in conversations based on its understanding of the driver’s mood and preferences. The car suggests topics of inter-est, creating a new style of two-way, free con-versation. It can also create an “emotion map,” periodically charting the driver’s emotional state and GPS information. Applying the infor-mation it gathers as big data, the Concept-i se-ries can suggest new, enjoyable routes as slight detours from planned journeys.

The vehicle has a forward-projecting, fu-turistic silhouette and a simple, open interior. Starting from the Agent at the centre of the instrument panel, the design theme flows from the inside out, with seamless styling that con-nects the design of the instrument panel to the exterior bodywork. It provides a new user experience through intuitive HMI interaction with the Agent, using a 3D head-up display.

Toyota plans to be road-testing some of the concept car’s functions by around 2020.

View Toyota Concept i
Toyota Concept i
View Toyota Concept i
Toyota Concept i
View Toyota Concept i
Toyota Concept i