Frankfurt, Germany,

Frankfurt 2011

New Avensis Brings More Efficiency and Sophistication

The new Avensis makes its world debut at the 2011 Frankfurt Motor Show.

The new Toyota builds on the spaciousness, practicality and fuel efficiency of the current, third generation model. It features a bolder and more refined exterior design, and interior improvements to finish quality, comfort and Noise, Vibration and Harshness (NVH). Driving dynamics have been enhanced, and a revised grade structure offers even greater value for money.

The best-selling variant of the Avensis' six engine line-up, the 2.0 D-4D turbodiesel, has been revised to deliver significant improvements in fuel consumption and CO2 emissions. With a tax threshold set at 120 g/km in almost a third of European countries, the 2.0 D-4D's 119 g/km brings generous tax benefits to both private and fleet buyers.

With a choice of two body styles, three diesel and three petrol engines, three transmissions and four model grades, the new Avensis has been specifically tailored to the European market. The D-segment demonstrates a 70% focus on diesel powertrains, a 64% bias in favour of fleet sales and a preference for the wagon body style with over 50% of customers.

Designed, engineered and built in Europe, the Avensis was first launched at the end of 1997 and has since firmly established itself in the European D-segment. It sold 70,585 units throughout the region in 2010, representing a 5.8% segment share.


Exterior Design — Elegance and Refinement

— Bolder, more dynamic look

— New Toyota design direction: distinctive new face

— Restyled rear for the Avensis sedan

Though the overall dimensions of both sedan and wagon versions of the vehicle remain unchanged, the new Avensis has been extensively restyled to give it a more elegant and athletic appearance.

A bolder, more refined frontal treatment features the distinctive new face of the next generation Toyota family. Key to the new design direction is a change in the proportions of the upper and lower grilles, with the emphasis now placed on enlarging the latter for a more assertive, dynamic look.

Beneath the trademark Avensis 'clamshell' bonnet, a new, wider and more powerful grille design is flanked by narrower, more expressive headlamps which emphasise the sleek, elegant proportions of the new styling. The new headlamps now incorporate daytime running lights.

The lower bumper has been expressively sculpted with a strong, protruding centre section housing a large air intake to focus attention on the bottom half of the vehicle. In conjunction with the crisp detailing of integral foglamp pockets placed at the bumper extremities, the design gives the new Avensis a wider, more purposeful stance and a more ground-hugging appearance.

To the rear, the new Avensis features a newly designed rear bumper incorporating a centre guard on sedan models. Both combination lamp clusters and foglamps have been restyled for greater prominence and visibility. And a new, sleeker, chromed license garnish design adds a further touch of elegance.

16" steel wheels feature a new cap design, whilst the existing 16" and 17" Fuji alloy wheels have been enhanced through new colour and machine facings. The other 17" and 18" alloys also benefit from a new, darker colour treatment.

One new exterior colour has been added to the range the standard Red being replaced by a deep, premium Dark Red which brings added maturity to the new model range.


Interior Design — Sophistication and Comfort

— Improved sensory quality

— Touch and feel of frequently touched parts improved

— Toyota Touch and Go Plus introduced

Within a cabin already praised for its comfort, roominess and practicality, the new Avensis benefits from improved perceived quality across the model range, upgraded upholstery in a choice of new colours, and Toyota Touch & Go Plus —the most advanced yet affordable touch-screen satellite navigation system in the D-segment.

The appearance, touch and feel of the entire dashboard have been improved. The centre console layout has been redesigned to improve the switchgear layout and operability. The central air vents have been redesigned and now share the new metal paint finish of the centre console itself and the side air vents have become chrome trimmed.

The tactile quality and feel of frequently handled parts such as the door trim gripping area, switchgear and the front console all benefit from new, higher quality ornamentation. The driver's instrument dial backlighting has been changed from amber to white for a more premium look, and the rear console box lid upholstery has been changed from polyurethane to leather.

The front seatback side support shape has been redesigned for better lateral holding performance and greater comfort, and the seat upholstery upgraded throughout the model range.

Entry level fabric seat upholstery has been enhanced to offer Sol grade trim quality, Sol grade fabric now features Executive grade trim, Executive grade fabric has been upgraded to an Alcantara finish, and Premium grade seats are now finished with high quality perforated leather inserts for improved comfort. The leather upholstery is available in a choice of three new colours Light Grey, Warm Grey and Black.

Multimedia System

The new Avensis benefits from Toyota's unique range of affordable, touch-screen multimedia equipment Toyota Touch, and the Toyota Touch & Go and Toyota Touch & Go Plus navigation systems.

Toyota Touch & Go Plus

Fitted as standard to Premium grade models and making its world debut in the new Avensis, Touch & Go Plus adds numerous new, advanced technology features to Toyota's remarkable touch-screen multimedia system.

It features advanced voice recognition for navigation address input, one-shot destination entry, music search and play, and phone contact search and call. It also incorporates email send and receive, a text-to-speech message readout facility, a calendar and, through a Gracenote database, a 'Play More Like This' music function.

Enhanced satellite navigation mapping incorporates 3D city modelling and landmarks, and an additional Traffic Patterns database showing the average speed on road segments en route depending on time, day and month. The system includes three years free map and software updating.













Standard on AVENSIS grade








Optional on EXECUTIVE




Functions added to ENTRY AUDIO:


Functions added to TOYOTA TOUCH:


Functions added to TOYOTA TOUCH AND GO:


Radio-CDUSB port6 speakers


6.1" touch-screenBluetoothRear cameraAutomatic phone book Access & audio streamingiPod album cover displayVehicle settings*

A/C pop-up display

Full map navigationAdvanced multimediaSpeed and safety camera warningOnline points of interests search**ApplicationsSMS*** (send & receive)Contact picture display***


11 speakersTraffic patterns3D landmarks and city modelsEmail and Calendar***'Play More Like This' music searchAdvanced Voice RecognitionText to speech3 year map & software updates/upgrades


* Vehicle settings availability varies per model and grade

** Requires Bluetooth® DUN or PAN profile, a data plan and a network operator allowing tethering

***Bluetooth Message Across Profile required on the mobile phone


Grade Structure — Greater Quality and Value for Money

— New specifications to enhance the appeal

— Grade line-up with a higher differentiation as from the Avensis entry grade

— Increased level of standard equipment

The new Avensis model range will be available in four grade levels —Avensis, Sol, Executive and Premium. Every grade has been revised to deliver greater value for money through improved levels of standard equipment and enhanced sensory quality.

Avensis Grade

The current generation Avensis' generous standard equipment specification is enhanced by the adoption of integral daytime running lights. Seat upholstery quality has been upgraded by the addition of Sol grade trim, and the sensory quality of the centre console has been improved with a new, silver upper panel and matt black lower panel paint finish.

An expanded options list now features front foglamps, and a Comfort Pack which includes cruise control, a leather steering wheel and a 6-speaker Display Audio CD stereo system with Bluetooth and USB connectivity.

Sol Grade

To the enhanced Avensis grade specification, Sol grade adds Executive grade quality seat trim, an all-silver centre console paint finish and machine-faced 16" and 17" alloy wheels. The Toyota Touch multimedia system is equipped with a rear parking camera.

Options include the Touch & Go navigation system, rear parking sensors, High Intensity Discharge (HID) headlamps with an Adaptive Front Lighting System (AFS) and a panoramic roof.

Executive Grade

To the improved Sol grade standard specification, Executive grade adds a nickel and wood centre console finish, Alcantara seat trim with leather bolsters, and a new, darker coloured 17" alloy wheel finish.

Amongst the options available are an 11-speaker Display Audio system with rear parking camera, a choice of Touch & Go or Touch & Go Plus navigation systems, High Intensity Discharge (HID) headlamps with an Adaptive Front Lighting System (AFS), and a Pre-Crash Safety (PCS) system incorporating Adaptive Cruise Control (ACC), Lane Keep Assist and Lane Departure Warning.

Premium Grade

Further augmenting the Executive grade specification, Premium grade adds perforated leather upholstery in a choice of Ice Grey, Warm Grey or Black colours. Ice Grey is combined with a bright silver centre console finish, Warm Grey and Black with a warm nickel finish.

High Intensity Discharge (HID) headlamps with an Adaptive Front Lighting System (AFS), a Touch & Go Plus navigation system, an 11-speaker Display Audio system with rear parking camera and new dark finish 18" alloy wheels are all fitted as standard.


Improved 2.0 D-4D and Enhanced Driving Dynamics

— 2.0 D-4D CO2 emission reduced by 20g to 119g/km without compromising on performance

— 2.0 D-4D to enjoy tax benefit in several European countries

Meeting a wide range of D-segment customer needs, the new Avensis shares the six powertrain range of its predecessor three petrol and three diesel engines offering the performance- and economy-enhancing benefits of Toyota Optimal Drive.

Toyota Optimal Drive showcases a combination of wide-ranging advanced technologies and internal improvement programmes designed to optimise the balance of performance and driving enjoyment with fuel economy and low emissions.

These diverse core technologies focus on three key aspects of powertrain development: Firstly, the reduction of powertrain weight through the use of super-lightweight and highly compact engine components and transmissions secondly, the minimisation of mechanical losses through the reduction of friction throughout the drivetrain and, thirdly, the maximisation of combustion efficiency.

The 124 hp 2.0 litre D-4D turbodiesel has been extensively revised. The unit features a new turbocharger, extensive combustion chamber modifications and improved glow control. As a result, torque delivery has become more linear, fuel efficiency has improved and CO2 emissions have been lowered by some 15% -from 139 to only 119 g/km- in both sedan and wagon versions of the new Avensis.

This marked reduction in CO2 emissions has significant Total Cost of Ownership implications. A taxation threshold of 120 g/km exists in almost a third of all European countries, and the revised 2.0 D-4D unit's 119 g/km CO2 figure offers tax benefits for both private and fleet drivers.

In addition to the revised 124 hp 2.0 D-4D turbodiesel, the new Avensis' six powertrain range further comprises a 150 hp, 2.2 D-4D unit available with either a Diesel Particulate Filter (DPF) or a Diesel Particulate and NOX Reduction filter (DPNR), a 177 hp 2.2 D-4D DPNR variant, and a choice of 132 hp 1.6 litre, 147 hp 1.8 litre and 152 hp 2.0 litre petrol engines.

All engines are mated to 6-speed manual transmissions. The 150 hp 2.2 D-4D DPNR unit may be optionally equipped with a 6-speed automatic transmission, and both 1.8 and 2.0 litre petrol engines may be fitted with Toyota's Multidrive S continuously variable transmission with steering wheel mounted paddle shift.

The new Avensis retains the same proven front McPherson strut and rear double wishbone suspension layout of its predecessor. However, platform, chassis and powertrain improvements offer greater ride comfort and enhanced handling agility, promising a more engaging driving experience.

The new Avensis also benefits from enhanced Noise, Vibration and Harshness (NVH) suppression. Extensive insulation modification, and improved dashboard inner silencer and a new, sound-absorbing carpet helping to deliver a quieter, more refined cabin environment.


Safety — Advanced Driver Assistance Technologies

— Meeting the highest safety standards

— Advanced safety technologies such as Adaptive Cruise Control available

The new Avensis shares the world-class safety performance of the previous generation vehicle, which was awarded a maximum, 5-star rating in the 2009 Euro NCAP crash test programme.

Toyota is committed to providing the highest levels of active, passive and pedestrian impact safety standards, and took the lead in the development of several advanced new safety technologies such as pre-crash safety, lane departure warning and lane keeping assistance systems.

Advanced Pre-Crash Safety System

An Advanced Pre-Crash Safety (PCS) system is available as an option on Executive and Premium grade 2.2 litre D-4D 150 6-speed automatic transmission models. It employs a millimetre wave radar sensor to scan the road ahead, recognising potentially dangerous objects and assisting the driver in reducing the chances of a collision.

If there is a high possibility of a collision, PCS will alert the driver and, when he begins to brake, provide braking assistance to supplement his own braking effort, simultaneously activating the seatbelt pre-tensioners. If the driver does not brake and a collision is inevitable, the system will automatically apply the brakes to reduce impact speed.

Adaptive Cruise Control

Adaptive Cruise Control (ACC) works in tandem with the PCS system. It will automatically maintain a selected distance from the vehicle in front. Once the road ahead is clear, the Avensis automatically returns to its original cruising speed.

Lane Departure Warning and Lane Keeping Assist

Completing the advanced safety specification of the 2.2 litre D-4D 150 6-speed automatic transmission Executive and Premium grade model, PCS is further complimented by Lane Departure Warning (LDW) and Lane Keeping Assist (LKA) systems.

Using digital camera technology mounted behind the driver's rear view mirror, these systems can help to prevent unintended lane changes by first giving an audible and visual warning and then applying corrective steering torque to help the driver remain within a chosen lane.

Additional Active Safety Systems

All new Avensis versions are fitted, as standard, with an Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist (BA), Traction Control (TRC) and Vehicle Stability Control (VSC+).

EBD works with ABS to ensure that the most effective brake force is applied to each wheel, according to road conditions. By preventing the wheels from locking, EBD helps to maintain sure-footed stability during cornering and braking.

BA identifies the need for, and applies, additional braking force if the driver fails to apply sufficient force during emergency braking, or releases brake pressure too soon.

TRC monitors and controls the amount of power that is applied to the road through the car's wheels. If the system detects that one or more wheels is about to lose traction it instantly determines the best way to restore traction to that wheel, either by decreasing the power being sent to the wheel that is about to spin or, in more extreme cases, momentarily braking the wheel until it regains traction.

VSC+ is designed to prevent loss of car control when entering a corner too fast or in slippery conditions which might lead to a skid. Via sensors monitoring car body rotation, wheel speed and brake pressure, the system assesses vehicle stability and the proximity of either an understeer or oversteer slide.

The system restores stability by automatically adjusting engine output and applying smoothly modulated braking to the appropriate wheel individually, and by providing assist torque through the Electric Power Steering (EPS) to help the driver make the correct inputs to restore vehicle stability.

Adaptive Front Lighting

New Avensis model equipped with High Intensity Discharge (HID) headlamps are fitted with an Adaptive Front Lighting System (AFS). Calculating where the vehicle will be in three seconds time according to steering operation and vehicle speed, the system swivels the low beam projector headlamps in response to steering input, helping to illuminate a bend as the driver steers into it.

AFS is also equipped with a dynamic levelling function, which automatically maintains a constant beam height. The combination of these two functions achieves optimum light distribution in all driving conditions.


Unparallelled Prius Success Leads to Introduction of Prius Family

— Prius is the world's best selling hybrid — 3rd generation has already sold more than 1 million units since its launch only 2 years ago

— Toyota to launch some 10 new hybrids by 2015

— Introducing the Prius family: Prius Plug-in Hybrid, Prius+ and new Prius

Over four decades of research and development, Toyota has continuously been in search of the ultimate eco car. The company's early decision to develop mass-production hybrid vehicles, available to the broader consumer base, has proven to be an unparalleled success story.

The Prius' unique Hybrid Synergy Drive® (HSD) powertrain established a major industry milestone in sustainable mobility, and its name, meaning 'to go before' in Latin, quickly became symbolic of a car that was launched even before environmental awareness became a mainstream social concern.

Maintaining its environmental and technological leadership for over a decade, the multiple award-winning Prius is the world's best-selling hybrid with over 2.3 million units sold. Prius is now more popular than ever, and the third generation model, launched in 2009, has already sold over 1 million units.

Since 1997, Toyota Motor Corporation has sold more than 3.3 million full hybrid vehicles worldwide. This represents more than 80% of all global hybrid sales, and gives the company an unquestionable lead in the drive towards sustainable mobility. As concrete, tangible proof of HSD's environmental record, these sales have already contributed to a reduction in automotive emissions of some 21 million tonnes of CO2.

Hybrid Synergy Drive® has been specifically designed to be modular and adaptable to diverse energy sources. Its application in the new Prius Plug-in Hybrid, and Toyota's ongoing research into Electric Vehicles (EV) and Fuel Cell Hybrid Vehicles (FCHV), offers the potential for even greater reductions in vehicle emissions in the immediate future.

Toyota's clear lead in hybrid technology has recently been reinforced by an independent study which establishes the company as being the most widely recognised amongst consumers as a manufacturer of hybrid and electric vehicles.

In a joint survey by Automotive Business Intelligence company EurotaxGlass's and UK-based marketing and research institute Harris Interactive, some 30% of those questioned demonstrated an interest in electric or hybrid vehicles, with Toyota standing out in all markets as the company with the highest brand awareness.

When asked to name an electric or hybrid brand, some 15% of survey participants cited Toyota, with only 6% naming the closest rival hybrid manufacturer. Moreover, Toyota's environmental flagship proves to be the single best known electric or hybrid model, with 16% of those questioned being aware of the award-winning Prius, and only 6% naming the closest rival vehicle.

Reinforcing Toyota's belief in the strong potential of the full hybrid technology, the study finds that European consumers are far more open to alternative powertrains than the latter's current market share might suggest.

Pre-empting this conclusion, the recent launch of the Auris HSD marked the start of a significant expansion in the company's full hybrid model range, which will see the launching of some 10 Toyota hybrids by 2015. Toyota aims to offer most of its European models with a Hybrid Synergy Drive® powertrain derivative as early as possible in the 2020s.

One important facet of this expansion in HSD vehicles, the 2012 Prius will now become the first full hybrid vehicle available as a complete, stand-alone model range — Prius, Prius+ and Prius Plug-in Hybrid. Respective CO2 emissions of 89 g/km, 99 g/km and just 49 g/km[1] represent unprecedented environmental credentials from an entire model range.

The three models will significantly expand the Prius customer base and subsequent sales the Prius Plug-in Hybrid appealing to a new group of environmentally conscientious early adopters, the Prius+ targeting growing European families who require the space and flexibility of a larger, seven-seat vehicle.


The new Prius Plug-in Hybrid - The Greenest, most Technically Advanced Prius Yet

— CO2 emissions of only 49 g/km and fuel consumption of just 2.1 l/100 km[2]

— EV driving range of approximately 23 km1

— Fully rechargeable in just 1.5 hours

The Prius Plug-in Hybrid, Toyota's first plug-in hybrid electric vehicle (PHEV) to go on sale to the mass market, makes its production vehicle world debut at the 2011 Frankfurt Motor Show.

Toyota's focus on PHEV technology meets current consumer requirements. Recent Accenture research, entitled 'Plug-in electric vehicles: changing perceptions, hedging bets' on the electrification of private transport, suggests that consumers may favour PHEVs over full EVs because they require fewer changes to current driving habits and levels of convenience².

The next major milestone in Toyota's ongoing, 40 year quest for sustainable mobility and the ultimate eco car, the Prius Plug-in Hybrid represents the latest development of the company's modular Hybrid Synergy Drive® platform — credible, trusted and reliable full hybrid technology with a proven track record garnered over some 200 billion kilometres of driving worldwide.

Offering a considerable expansion of the Hybrid Synergy Drive® system's capabilities, the Prius Plug-in Hybrid incorporates a lithium-ion battery to offer an EV driving range of approximately 23 km1. Beyond the electric driving range, it can be used as a conventional full hybrid with all the efficiency of a standard Prius, and fully recharged from a domestic source when convenient, in just 1.5 hours.

With a total HSD system power output of 100 kW, the Prius Plug-in Hybrid will accelerate from 0-100 km/h in 10.7 seconds and has a top speed of 180 km/h. Its EV cruising range of approximately 23 km1 enables it to achieve remarkable fuel efficiency of just 2.1 l/100 km1, and to lower CO2 emissions to an unprecedented 49 g/km1.

At approximately 1,420 kg, the Prius Plug-in Hybrid is only 50 kg heavier than the regular Prius, and no heavier than any comparable diesel or petrol engined car in the segment.

Addressing the specific needs of drivers commuting to urban areas, the Prius Plug-in Hybrid will appeal to very similar customers to those who were early adopters of the first generation Prius forward-thinking, ecologically-aware individuals attracted to the new vehicle's unique concept, environmentally-friendly credentials and advanced, highly sophisticated technology.

Sales will start in early 2012, mainly in Japan, US and Europe, with anticipated sales of approximately 50,000 units annually.

Urban Powertrain Electrification - The Case for Plug-in Hybrid Vehicles

It is estimated that the majority of Europeans will live in urban areas by the end of the decade. As a result, the demand for environmentally-friendly commuter vehicles is expected to increase significantly in the coming years. Based on current conditions, industry attention is now focused on electricity as the most practical energy source.

Many EU member states are struggling to achieve the required EU air quality standards, specifically in urban environments. This has resulted in city authorities introducing criteria to restrict the entry of specific types of vehicles to city centres. Following a direction recently proposed in the EU Transport White Paper[3], some cities are going further and considering a ban on conventional vehicles from city centres and the promotion of electric vehicles.

The environmental merits of electric vehicles (EVs) as urban commuters are well proven, but their further development is currently handicapped by a number of factors. On the technical side, inappropriately large, heavy and costly batteries are required to offer a driving range which only satisfies the needs of those with a very specific usage pattern. Perhaps more significantly, from the customer perspective, no adequate recharging infrastructure yet exists, and range anxiety remains a major concern.

The Prius Plug-in Hybrid addresses each of these issues, making it the most feasible short- to mid-term solution for the electrification of powertrains.

Building on the core technology of Toyota's renowned Hybrid Synergy Drive®, the Prius Plug-in Hybrid sets a new benchmark in environmentally—friendly mobility by offering customers commuting to urban areas the best of both worlds.

It offers an extended, EV driving range, yet it can be driven without any concerns over exceeding the electric power range. At this point, it can be driven as a regular, full hybrid vehicle offering the same environmental credentials and true long range capability as a standard Prius.

A full hybrid capable of operating in petrol and electric modes alone, the new Prius Plug-in Hybrid delivers a truly 21st century driving experience. It rewards customers with the pleasure of uniquely stress-free, relaxed and remarkably quiet operation, while returning unparalleled fuel efficiency and the lowest possible CO2NOX and PM (Particulate Matter) emissions.

The reduction of CO2 emissions has been a mainstream global issue since the 1990s (the 1997 Kyoto Protocol outlining specific numeric goals), and vehicle taxation based on CO2 emissions is now commonplace. However, the focus on curbing CO2 emissions has meant that legislation to limit the pollution of the urban environment through road traffic-generated NOX and PM emissions remains, thus far, significantly less stringent.

Although Euro 6 exhaust emission regulations will bring the diesel engine NOX emission limits closer to those of petrol units (80 versus 60 mg/km on the NEDC), the Prius Plug-in still generates significantly lower NOX emissions than diesel engine cars and undercuts the Euro 6 standards by 98%. Moreover, when operating in its extended EV mode, it generates zero CO2, NOX and particulate emissions.

PHEV European Limited Lease Project

Toyota initiated its Plug-in Hybrid Electric Vehicle (PHEV) project in 2007, with road trials of a prototype vehicle in France and in UK in 2008. In 2010, the project entered its second phase when a limited production vehicle, based on the third-generation Prius equipped with a Lithium-ion battery, was used for pan-European road trials.

As part of a global Toyota project, 200 vehicles have been leased to selected partners and customers in 18 European countries. France, the UK and Germany are operating a total 150 PHEVs between them. The largest single group of vehicles is located in Strasbourg, France, where a 70 PHEV-strong project is underway in collaboration with Toyota's partner, French energy provider EDF, and the City and Urban Community of Strasbourg (CUS).

After nearly a year, the PHEVs involved in the project have been intensively driven both in the urban environment and on longer journeys out of the city. With an average yearly mileage of 13,180 km, project participants have acquired nearly 800,000 km of PHEV driving experience.

With two thirds of commutes covering under 20 km, the zero emission, fully electric range of the PHEV satisfies a significant share of the users' daily requirements. 35% of users also completed long distance trips of more than 100 km at least once a week, and the PHEV's ability to operate as a full hybrid eliminates the range anxiety associated with journeys of this length in a fully electric vehicle.

Fuel efficiency figures obtained under real-world conditions show that the PHEV consumes 36% less fuel than the comparable, best-in-class diesel vehicle and almost 50% less than the best-in-class petrol vehicle. Users that maximised the potential of the PHEV and made optimal use of the existing recharging infrastructure were able to return average fuel consumption figures of less than 2.0 l/100km.

The New Prius Plug-in Hybrid, The Hybrid Synergy Drive® Technology Flagship

The wealth of real-world user feedback generated by the global limited lease projects has enabled Toyota to re-evaluate every aspect of the Prius Plug-in Hybrid's performance to date. As a result, the production vehicle benefits not only from several key technological improvements over its lease project counterpart, but also considerable enhancements to its everyday practicality and usability.

The new Prius Plug-in Hybrid features a new lithium-ion battery with a high capacity of 4.4 kWh and a weight of only 80 kg. This compares favourably to the nickel-metalhydride battery of the latest generation Prius, which has a capacity of 1.3 kWh and weighs 42 kg.

Via a battery charger inlet now relocated beneath a discreet, flush-mounted panel in the production vehicle's right-hand rear wing, the battery pack can be fully recharged in 1.5 hours from a standard, 230V household outlet, with no need for an expensive fast-charger.

Driving Modes

The Prius Plug-in Hybrid offers the driver three switchable, 'on-demand' drive modes — HV, EV and EV-City[4].

With HV mode selected, the new Prius Plug-in Hybrid functions similarly to the standard Prius. It delivers the classic, highly efficient Toyota HSD driving experience, seamlessly engaging the petrol engine as appropriate. The vehicle's switchable EV mode range is preserved for later use in urban environments.

With EV mode selected, the Prius Plug-in Hybrid is able to draw upon the full capacity of the battery and will remain in electric drive mode, allowing for urban driving with minimal noise and zero CO2 and NOX emissions, for up to approximately 23 kilometres at speeds of up to 85 km/h.

The petrol engine will still start if the system judges that additional power is necessary, however the use of light to medium throttle inputs keeps it switched off throughout EV mode operation.

With EV-City mode selected, the Prius Plug-in Hybrid matches the EV mode's characteristics. Increased electric operation is ensured by allowing more forceful use of the throttle before the petrol engine kicks in.

Switched separately, ECO mode may be independently activated when the Prius Plug-in Hybrid is operating in HV, EV or EV-City modes. In any drive mode, throttle response to accelerator pedal inputs is reduced and air-conditioning control optimized for improved fuel economy. Depending on driving conditions, the ECO mode can help drivers achieve a perceptible reduction in fuel consumption.

Exclusive Design, Practical and Technologically Advanced Interior

In recognition of its status as the next generation eco car from the Toyota hybrid stable, several subtle exterior detail changes differentiate the Prius Plug-in Hybrid from the standard Prius.

The front of the new Toyota Prius Plug-in Hybrid features an exclusive grille and front bumper design. To the rear, a clear lens combination lamp design further differentiates the new vehicle from the standard Prius. A high-brightness silver finish has been adopted for the door handles, license garnish and battery charger lid, and the vehicle features exclusive 'Plug-in Hybrid' badging to the front wings and tailgate.

Following lease customer feedback, the battery charger inlet has been relocated from the left front wing to a discreet, flush-mounted panel in the production vehicle's right-hand rear wing. Every aspect of the charging operation itself has also been reconsidered.

The Charge Circuit Interface Device (CCID) has been made more compact, and a 25% lighter, more flexible charging cable that does not stiffen in cold weather has been developed. The battery charger lid has been incorporated into the cover for easier, single-operation closing, and now features a battery charger indicator and LED illumination for enhanced night-time visibility. As an additional safety measure, the Prius Plug-in Hybrid cannot be started whilst the charging cable is connected.

On board, the sensorial quality of the Prius Plug-in Hybrid interior has been raised through a new colour scheme with silver inserts, a revised centre console design, and an improved multi-information display with enhanced EV driving support meter functions.

The air conditioning is coordinated with the standard front seat heaters. This enables the system to reach a comfortable temperature for the driver and passenger more quickly and efficiently, further improving the vehicle's fuel efficiency.

The installation of the newly developed, more compact lithium-ion battery has allowed for a loadspace deck on a par with the conventional Prius, and a luggage capacity of 443 litres. Under-boot storage of 40.5 litres offers ample space to store the charging cable beneath the loadspace floor.

Advanced And Affordable Multimedia Systems

Reflecting today's highly connected society, on-board multimedia systems are in increasing demand. Placing a particularly high value on touch-screen operation, customers require a system which gives centralized control of the widest possible range of vehicle functions, as well as connectivity to external devices such as mobile phones and portable music players.

In response, the new Prius Plug-in Hybrid, offer customers a unique range of multimedia equipment choices, from the most affordable touch screen interface to the most sophisticated satellite navigation yet created by Toyota, as well as a new, power-saving JBL premium sound system.

Toyota Touch

Fitted as standard, Toyota Touch is a 6.1 inch, full colour, touch-screen interface which represents a new approach to affordable, on-board multimedia systems. In a choice of seven EU languages, it offers customers a wide range of interactive functions without the added expense of an integral satellite navigation system, making it available to the widest possible range of customers.

It incorporates AM/FM radio with enhanced FM reception through the first use of two tuners and two antennae, a CD/MP3 player, Bluetooth mobile phone connectivity with a music streaming facility, and a USB port for the connection of portable music players, with the facility to display iPod album cover art. In addition, a rear view camera is fitted as standard.

Toyota Touch & Go Plus

Building on the Toyota Touch multimedia base unit, Toyota Touch & Go Plus equips the new Prius Plug-in Hybrid with an optional navigation system representing the best value for money on the market. With a choice of 14 languages, it includes all the most popular navigation functions, such as advanced traffic coverage, customisable speed limits, speed camera warnings, 3D city models and landmarks.

Toyota Touch Pro

The launch of the new Prius Plug-in Hybrid will also mark the introduction of the most sophisticated satellite navigation system yet offered by the company, the new Toyota Touch Pro.

The premium quality multimedia system features a high-resolution 7.0 inch touch-screen interface with a 'home' screen, at-a-glance function displaying the most relevant air-conditioning, audio and navigation information. With a choice of 20 menu and guidance languages, the system covers the whole of Europe.

It offers a comprehensive range of advanced features including voice recognition, automatic map zoom at intersections, 3D city model and landmark graphics, an on-line Points Of Interest search facility and a supplementary driver's navigational guidance head-up display.

The system also provides access to SMS messages and emails, and includes a 'text-to-speech' message readout facility. A rear camera with dynamic guidance lines to help manoeuvring in confined spaces is fitted as standard.

Toyota Touch Pro also incorporates DAB/DAB+/DMB digital radio as standard, making it compatible with a new advanced Transport Protocol Export Group (TPEG) traffic information service[5]. Based on a digital communication channel, TPEG represents a significant improvement over existing, RDS-TMC analogue systems because it can carry far more information.[6]

Not only will its pin-point accuracy enable better navigation routing, but it will also supplement a basic traffic event and flow service with information on parking availability and fuel prices, adding additional information including speed limits and weather thereafter.

JBL GreenEdge Premium Sound System

The Prius Plug-in Hybrid introduces another Toyota first, a new JBL Premium Sound System which features GreenEdge. This technology helps to maximize energy efficiency by reducing operational power requirements by up to 80% of those of a conventional on-board audio system.

At the heart of the system is a JBL GreenEdge amplifier, which is 66% smaller and lighter than comparable units. Because the amplifier's Tracking Power Technology measures audio input in real time, only the necessary electricity is provided to the amplification circuit. This greatly reduces heat loss, and effects a 50% reduction in current consumption.

High-efficiency JBL GreenEdge speakers consume 50% less power than conventional speakers for the same sound output levels. They feature custom designed acoustic lenses to spread a more powerful sound across an even wider frequency range.











Functions added toENTRY AUDIO:


Functions added toTOYOTA TOUCH :


Functions added toTOYOTA TOUCH & GO PLUS:


6.1" touch-screenBluetoothRear cameraAutomatic phone book Access & audio streamingiPod album cover displayVehicle settings*

A/C pop-up display

11 speakersTraffic patterns3D landmarks and city modelsEmail and Calendar**'Play More Like This' music searchAdvanced Voice RecognitionText to speech3 year map & software updates/upgrades


7" touch-screen with a 'home' screen20 menu and guidance languagesNavigational guidance head-up displayAccess to SMS messages and emailsDAB/DAB+/DMB digital radio


JBL Greenedge: optional


JBL Greenedge: optional


JBL Greenedge: standard


* Vehicle settings availability varies per model and grade

**Bluetooth Message Across Profile required on the mobile phone

Smart Grid For The Future Mobility Society

Toyota's next-generation, environmentally-friendly PHEVs and EVs will become a key element of the social system and play an important role in realising a low-carbon society.

However, the amount of electricity these vehicles consume whilst recharging accounts for a substantial part of an ordinary household's total power consumption. And if many vehicles charge their batteries simultaneously during specific hours of the day, it will boost society's peak power demand. It is, therefore, crucial that this charging time is optimally controlled.

In response to these requirements, Toyota is working on the Smart Grid concept -an electricity network wherein power supply and demand is efficiently controlled using IT to ensure a stable power supply and optimum energy saving.

The Smart Grid is designed to help customers live a comfortable, low-carbon eco-life by connecting vehicles, homes and people. At the heart of the Smart Grid is Toyota Home's Smart House, currently on test in Japan.

The Smart House is equipped with a Home Energy Management System (HEMS), which controls the generation of electricity by solar panels, its storage in a home battery and its efficient consumption, including vehicle charging times. The PHEV or EV is integral to the system, and the vehicle battery may be used as a household power source in emergencies.

Smart House occupants' smart phones are also integrated into the system, monitoring home pow