Brussels, Belgium,

50th Anniversary of Hilux – Invincible 50 Chrome Edition

  • Special edition to celebrate the 50th anniversary of Hilux
  • Reflects growing market for dual-usage ownership
  • Bespoke exterior and interior design details

The launch of the new Hilux ‘Invincible 50 Chrome Edition’ celebrates the 50th anniversary of Toyota’s legendary pick-up.

21 March 1968 marked the initial launch of the first generation Toyota Hilux in Japan and one year later the model was introduced on the European market. Since then, the Hilux has become one of the most successful models in the Toyota line-up. With more than 18 million units sold globally, it is the world’s favourite pick-up.

Today, Hilux is produced in six different countries and is on sale in 180 countries and regions throughout the world.

Renowned for its Quality, Durability and Reliability (QDR), the unstoppable Hilux has proved its invincibility time and again, having conquered the North Pole, Icelandic volcanoes and the Antarctic continent, and also achieving podium finishes in the Dakar Rally Raid.

The new Hilux ‘Invincible 50 Chrome Edition’ embraces the growing market for dual-usage vehicles in the pick-up segment. It reinforces the model's worldwide reputation for toughness and QDR with a range of bespoke accessories which not only make it instantly recognisable as a special edition vehicle, but are also ideally suited to a broad range of both professional and leisure activities.

The vehicle features chrome high over bars and side bars with steps, a chrome front guard and under-run, and black fender protectors housing 18" alloy wheels with a machined face finish. A dedicated “Invincible 50” badge is positioned on the front doors.

On board, the special edition pick-up comes equipped with a plastic bed liner and scuff plates.

The Hilux is available with a 2.4 D-4D diesel engine. Equipped with a Stop/Start function, the unit combines powerful torque delivery in the low and medium speed ranges with great fuel economy.

Generating 110 kW/150 DIN hp at 3,400 rpm, and maximum torque of 400 Nm between 1,600 and 2,000 rpm, the 2.4 D-4D returns an average fuel consumption of 6.8 l/100 km and CO2 emissions as low as 178 g/km.

Reflecting its ability to satisfy the needs of a growing range of leisure, business and dual-usage pick-up customers, Hilux European sales reached 41,044 units in 2017, beating the previous record of 40,104 set in 2007.