First new generation yaris rolls off production line in france

The first all-new third generation Toyota Yaris rolled off the production line today at Toyota's manufacturing facility in Valenciennes, France. The white 1.0-litre VVT-i petrol 3-door Yaris marks the start of production of the latest addition to Toyota's product line-up at Toyota Motor Manufacturing France (TMMF).

Didier Leroy, President and CEO of Toyota Motor Europe, said: "The new Yaris will accelerate our progress and help Toyota achieve its European potential — I'm convinced that we should be selling at least one million cars a year in Europe in the next two to three years."

Toyota plans to achieve sales of 200,000 Yaris vehicles in Europe on a full-year basis.

First launched in 1999 in the European market, the Yaris and its successive generations were developed based on its now famed concept of a compact exterior yet with a roomy interior, which was quickly nicknamed "Piccolo Genio" (little genius). The third generation of this concept inherits all of the clever packaging DNA of its predecessors but with a more dynamic and elegant design.

The Yaris now offers customers even more practicality and innovation. The interior concept introduces a driver-focused cockpit, a more ergonomic driving position, as well as soft touch materials for greater interior sensory quality. The new Yaris is also getting smarter with a revolutionary on-board multimedia and navigation system, Toyota Touch&trade.

Makoto Sano, President of TMMF, said: "I'm very proud of the new Yaris. Since the start of the project, all TMMF members have shown the highest level of commitment to deliver a vehicle with the best possible levels of quality to continue building on the Yaris success story in Europe, and the bright future of TMMF."