Brussels, Belgium,

Geneva 2010: full hybrid technology comes to the mainstream

Auris Hybrid Synergy Drive® (HSD) 

The Auris Hybrid Synergy Drive® (HSD) makes its world debut at the 2010 Geneva motor show. Its launch marks a major milestone in the planned deployment of the Hybrid Synergy Drive® powertrain across Toyota's entire model range by early 2020s.

The Auris 2010 model range has dynamic new styling and improved interior quality, combined with a choice of six Toyota Optimal Drive powertrains or HSD. A unique offer of clean engine technologies at the heart of the C-segment.


RAV4 2010: a more sophisticated design

Making its European debut at Geneva, the RAV4 2010 features a more sophisticated front design and a more refined interior.

The entire engine line-up now benefits from Toyota Optimal Drive technology, making it one of the cleanest powertrain ranges in the compact SUV segment.


iQ Collection: a choice of customised interiors

Marking the start of an ongoing programme, the new iQ Collection satisfies customer demand for wider scope in the personalisation of their cars through a choice of two new customised interiors.

A new exterior colour, bronze Mica, is also available. And interior ergonomic and quality enhancements have been made across the iQ model range.


FT-86 Concept

Also making its first appearance in Europe is the Toyota FT-86 sports concept, paying homage to the company's long history of exciting sports cars such as the Celica, MR2 and Supra.

The front engine, rear-wheel drive FT-86 concept features highly aerodynamic styling and an ergonomically ideal, driver-oriented cockpit. The sports concept has been made as compact and lightweight as possible to maximise its performance, agility and driving pleasure.


Commitment to sustainable mobility

With 2.3 million hybrid vehicles already sold worldwide, Toyota has an unassailable lead in the drive towards sustainable mobility.

Three generations of the multiple award-winning Prius have seen significant improvements to Toyota's full hybrid drivertain, Hybrid Synergy Drive®, which will serve as a core technology applicable to all future models. The system is modular and readily adaptable to use in Plug-in Hybrid vehicles (PHV), Electric vehicles (EV) and Fuel Cell Hybrid vehicles (FCHV).

Toyota's all-electric FT-EV II concept and the Prius Plug-in Hybrid production model make their European premieres at this year's Geneva show, as well as the company's latest fuel cell hybrid concept, the FCHV-adv.