Toyota GR Supra
All units reserved ahead of European Premiere
- Every Toyota GR Supra intended for delivery in 2019 has now been reserved across major European sports car markets
- High demand for the Toyota GR Supra has led to a waiting list that runs into the thousands
- Reservations will shortly re-open for 2020 deliveries
Following the successful launch of country-specific reservation platforms in October 2018 and ahead of its European premiere at the Geneva Motor Show, every Toyota GR Supra intended for delivery in 2019 has now been reserved across major European sports car markets.
After a 17-year absence from the market and due to an overwhelming appetite from enthusiasts for a sports car that delivers a pure driving experience, high demand for the Toyota GR Supra has led to a waiting list that runs into the thousands, ensuring reservations will shortly re-open for 2020 deliveries.
To celebrate the Supra’s legendary heritage and introduction of the fifth-generation chassis code number, an exclusive Toyota GR Supra A90 Edition model will be built. Finished in dramatic, matt Storm Grey, equipped with 19” matt black alloy wheels and featuring a stunning red leather driver-centric cockpit, all 90 examples of the A90 Edition have been reserved.
Finally, to recognise the enthusiasm they’ve shown for the return of the Supra name, the 900 Toyota GR Supra owners in Europe during the first year of the car’s launch will enjoy a number of special benefits. As members of the Supra 900 and in the lead-up to the delivery of their car from summer 2019, they will be given access to exclusive experience programmes and a number of money-can’t-buy rewards.
Chief Engineer of the Toyota GR Supra, Tetsuya Tada, commented: “I’d like to thank the first 900 customers for their reservations, securing their priority order access to the new Toyota GR Supra ahead of its official European premiere at 2019 Geneva Motor Show. As Chief Engineer, I cannot wait until the moment they get behind the wheel, I believe that we will reignite the passion and put the fun back into driving for as many people as possible.”