Brussels,
14
April
2021
|
10:00
Europe/Amsterdam

Toyota Motor Europe market share climbs to a record high of 6.6% in first quarter

Summary
  • TME sales remain on a growth path with 287,678 vehicles sold between January- March 2021, up +6% year-on-year
  • The company’s overall European hybrid mix is now at a record high of 56%
  • Toyota brand climbs to 2nd spot for best-selling passenger car brands in Europe
  • Lexus sales increase +4% year on year to 19,071 vehicles in first quarter

Brussels, Belgium – April 14, 2021 – Toyota Motor Europe (TME) volume and market share growth trend continues with reported sales of 287,678 vehicles in the first quarter of 2021, marking an increase of +6% year-on-year. Across this period, TME achieved its highest ever first-quarter market share growing by +0.1% to 6.6% driven by increased customer demand for Toyota and Lexus low CO2 emission hybrid fleet. TME’s hybrid mix has again reached new highs of 56% in Europe, 67% in West Europe and increasing by +5.0% to reach 27% mix in East Europe*. The Toyota brand achieved the 2nd place best-selling passenger car brand in Europe with a record 6.4% market share.

TME’s fast start to the year was given another boost in March when Toyota Yaris was crowned The Car of the Year 2021 and became the best-selling car in Europe for the first time. We have an optimistic outlook as our electrified line-up will continue to expand this year and high customer demand is reflected in a very strong order bank. While it may be too early for an accurate forecast, we are planning 2021 sales well in excess of our pre-crisis 2019 total of approximately 1.1M vehicles. 
Matt Harrison, President & CEO of Toyota Motor Europe

Brands and model performance

Toyota sales volume grew by +6% to 268,607 in the first quarter with 6.4% market share up +0.4% year-on-year in passenger cars. The brand’s top sellers include Yaris, Corolla Range and RAV4 which represented 59% of total volume with a combined hybrid mix of 71%. Toyota’s overall hybrid volume increased by +15% year-on-year to 148,671 and accounting for 55% of the total mix.

Lexus sold 19,071 vehicles in the first three months, a volume increase of +4.0% year-on-year. The brand’s overall European hybrid mix was 62%, rising to 93% in Western Europe. Its SUV line-up of RX, NX, UX, GX and LX represented 80% total sales with a SUV hybrid mix of 58%. The highest year-on-year sales growth was achieved by LC (+212%) and ES (+35%).

TME highlights Jan- Mar 2021:

  • Total sales: 287,678 (+6% year-on-year)
  • Market share: 6.6% (+0.1% year-on-year)
  • Total hybrid sales: 159,163 (+13% year-on-year)
  • Hybrid mix: West Europe: 67% - East Europe*: 27% - TTL: 56%

Toyota highlights Jan- Mar 2021:

  • Toyota sales: 268,607 (+6% year-on-year)
  • Top sellers: Corolla Range (59,288); Yaris (58,944); RAV4 (41,014)
  • Top hybrids: Yaris Hybrid (45,677); Corolla Hybrid Range (44,996);Toyota C-HR Hybrid (28,799)
  • Total hybrid 148,671( +15% year-on-year)
  • Hybrid mix: West Europe: 66% - East Europe*: 29% - TTL: 55%

Lexus highlights Jan- Mar 2021:

  • Total Lexus sales: 19,071 (+4% year-on-year)
  • Top sellers: UX Range (4,789); RX Range (4,265); NX Range (5,203);
  • Top hybrids: UX Hybrid (4,008); NX Hybrid (3,614); RX Hybrid (1,303)
  • Total hybrid sales: 11,748 (-6% year-on-year)
  • Hybrid mix: West Europe: 93% - East Europe*: 9% - TTL: 62%

Sales for Jan - March 2021 are listed below

TOTAL TOYOTA / LEXUS

287,678

 

 

TOYOTA

268,607

AYGO

22,390

Yaris (incl. Yaris Hybrid)

58,944

Yaris Hybrid

45,677

Corolla H/B & Touring Sports (including Hybrid)

32,312

Corolla H/B & Touring Sports Hybrid

30,766

Toyota C-HR (incl. Hybrid)

29,581

Toyota C-HR Hybrid

28,799

Corolla SDN (incl. Hybrid)

26,976

Corolla SDN Hybrid

14,230

Prius Family

3,150

Prius

583

Prius+

2,142

Prius Plug-in Hybrid

425

Mirai

129

Camry (incl. Camry Hybrid)

8,466

Camry Hybrid

2,075

Supra

390

 RAV4 (incl. RAV4 Hybrid)

41,014

RAV4 Hybrid

22,589

Highlander (incl. Highlander Hybrid)

1,973

Highlander Hybrid

1,385

Land Cruiser

10,246

Hilux

13,098

PROACE

7,670

Other models

12,268

  

LEXUS

19,071

CT 200h

983

IS (incl. IS Hybrid)

398

IS hybrid

361

ES (incl. ES Hybrid)

2,013

ES hybrid

1,381

LS (incl. LS Hybrid)

35

LS hybrid

33

NX (incl. NX Hybrid)

5,203

NX hybrid

3,614

UX (incl. UX Hybrid)

4,789

UX hybrid

4,008

RX (incl. RX Hybrid)

4,265

RX hybrid

1,303

RC (incl. RC Hybrid)

56

RC hybrid

46

LC (incl. LC Hybrid)

156

LC hybrid

19

GX

290

LX

883

(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).

*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.

(2) EU C02 fleet refers to average emissions of cars registered in EU28, Iceland and Norway. Reference to target achievement here is for Toyota + Lexus sales, based on preliminary internal data ahead of the regular release schedule of official figures by the EU Commission.