Toyota Motor Europe’s sales increase to 860,212 in first 9 months, +6% year-on-year
- TME’s electrified sales grow to 71% of total mix with high demand for multi-path line-up
- Lexus sales increase +55% year-on-year as it becomes one of the fastest growing premium brands
Brussels, 12 October 2023 – Toyota Motor Europe (1) (TME) sold 860,212 Toyota and Lexus vehicles between January and September 2023, up +6% year-on-year resulting in a market share of 6.6%. TME’s sales of electrified vehicles increased by +12% in this period and now account for 71% of total volume. Lexus has experienced rapid growth of +55% making it one of Europe’s fastest growing premium brands in 2023, while Toyota brand remained the second best-selling passenger car brand across the region.
“We are enjoying continued strong demand for Toyota and Lexus models across the region, especially for our electrified products which now make up nearly three-quarters of all sales. It’s testament to their product power and the appeal of our multi-path approach which gives customers a broad choice of low-emission vehicles. This overall performance puts us on track to exceed 2022 sales by a significant margin" said Matt Harrison, Chief Operating Officer of Toyota Motor Europe
Brands and model performance
Toyota sold 805,954 vehicles in the first 9 months of 2023, an increase of 3.5% year-on-year. The brand’s top sellers were Yaris range, Corolla range, Toyota C-HR and RAV4 which represented 80% of total brand sales. Total sales of Toyota electrified models reached 560,088, an increase of +9% year-on-year. Sales of the bZ4X, Toyota’s first battery electric SUV on a dedicated eTNGA platform reached 14,318 vehicles during this period.
Lexus sold 54,258 vehicles in the first 9 months, an increase of +55% year-on-year, including 47,097 electrified vehicles which accounted for 87% of total sales. Lexus’ accelerated sales growth stems from the brand’s strong offensive in the D-E Premium SUV segment, providing a choice of hybrid, plug-in hybrid and battery electric powertrains across three models: NX (+69% sales year-on-year and +48% for PHEV version), RZ (newly introduced) and RX (+44% year-on-year). New generation RX sales have increased +44% year-on-year with its plug-in version at 33% of the model’s total sales mix. The brand’s outlook remains strong with the all-new flagship luxury mover LM already securing more than 650 contracts before start of deliveries and the launch of Lexus’ first ever urban crossover, LBX, in early 2024.
TME highlights January- September 2023:
· Total sales: 860,212 (+6% year-on-year)
· Market share: 6.6% (-0.9% points year-on-year)
· Total electrified sales: 607,185 (+12% year-on-year)
· Total electrified mix: West Europe: 75% - East Europe*: 47% - TTL: 71%
Toyota highlights January- September 2023:
· Toyota sales: 805,954 (+3.5% year-on-year)
· Top sellers: Corolla range (161,190); Yaris Cross (146,294); Yaris (125,080); C-HR (90,437); Aygo X (64,951); RAV4 (63,989)
· Total electrified sales: 560,088 (+9% year-on-year)
· Top electrified: Yaris Cross Hybrid (138,952); Toyota C-HR Hybrid (77,572); Yaris Hybrid (101,470); Corolla Hybrid (136,879); RAV4 Hybrid/Plug-in Hybrid (59,164)
· Electrified mix: West Europe: 74%, East Europe*: 49% - TTL: 70%
Lexus highlights January- September 2023:
· Total Lexus sales: 54,258 (+55% year-on-year)
· Top sellers: NX (18,394); UX (14,056); RX (11,592)
· Total electrified sales: 47,097 (+69% year-on-year)
· Top electrified: NX Hybrid/Plug-in Hybrid (17,703); UX Hybrid/EV (13,609); RX Hybrid (8,767)
· Electrified mix: West Europe: 100%, East Europe*:29% - TTL: 87%
Sales for January – September 2023 is listed below:
TOTAL TOYOTA / LEXUS
|Yaris (incl. Yaris Hybrid)|
|Yaris Cross (incl Yaris Cross Hybrid)|
|Yaris Cross Hybrid|
|Corolla H/B & Touring Sports (including Hybrid)|
|Corolla H/B & Touring Sports Hybrid|
|Toyota C-HR (incl. Hybrid)|
|Toyota C-HR Hybrid|
|Corolla SDN (incl. Hybrid)|
|Corolla SDN Hybrid|
|Prius Plug-in Hybrid|
|Camry (incl. Camry Hybrid)|
|RAV4 (incl. RAV4 Hybrid & RAV4 Plug-In Hybrid)|
|RAV4 Plug-In Hybrid|
|Highlander (incl. Highlander Hybrid)|
|PROACE (inc PROACE EV)|
|PROACE EV (inc PROACE VERSO EV)|
|PROACE CITY EV (inc PROACE CITY VERSO EV|
|IS (incl. IS Hybrid)|
|ES (incl. ES Hybrid)|
|LS (incl. LS Hybrid)|
|NX (incl. NX Hybrid)|
|UX (incl. UX Hybrid)|
|RX (incl. RX Hybrid)|
|RC (incl. RC Hybrid)|
|LC (incl. LC Hybrid)|
(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan).
*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.
Models listed in italics are produced locally at Toyota’s European manufacturing facilities.
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 25,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries + Russia, Israel, Turkey and other Eastern European countries). In 2022, TME sold 1,080,975 vehicles in Europe for a 6.4% market share. For more information, visit Facts & Figures (toyota.eu) and www.toyota-europe.com.
Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 14 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles.